Introduction

The data presented here is sourced from TikTok's analytics for the week of 2025/01/19 - 2025/01/25, focusing on the Haircare & Styling category in the US market. This data is crucial as it provides insights into consumer preferences and market trends, helping both consumers and industry players make informed decisions.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of haircare and styling products that have experienced significant growth during the specified week. Sales figures vary widely, with some products reaching high numbers while others have more modest sales. The growth trends are also quite interesting, with some products showing remarkable percentage increases in GMV Gross Merchandise Volume quarter-on-quarter QoQ.

Detailed Analysis

Skala Expert Hair Care 5-Piece Kit

The Skala Expert Hair Care 5-Piece Kit had a sold count of 775, with a GMV of $24,800 and a staggering QoQ growth of 272.43%. This could be attributed to its comprehensive offering of different treatments, shampoos, and conditioners. Consumers might be attracted to the convenience of having a complete haircare routine in one kit.

Floral Printed Satin Bonnet

The Floral Printed Satin Bonnet sold 697 units, with a GMV of $1874.93 and a QoQ growth of 211.16%. Its appeal could lie in its ethnic style and its use as a hair treatment accessory. It also doubles as a great gift option, which might have contributed to its popularity.

JBextension Curved Boar Bristle Hair Brush

The JBextension Curved Boar Bristle Hair Brush had a sold count of 1122, a GMV of $17,800, and a QoQ growth of 175%. Its professional detangling and head massage features could be the reasons behind its success. Consumers are likely looking for effective and comfortable hairbrushes for their daily styling needs.

Heatless Hair Curling Tool

The Heatless Hair Curling Tool sold 503 units, with a GMV of $1604.57 and a QoQ growth of 123.56%. Its appeal as a hair styling accessory for women, especially as a fall or Valentine's Day gift, might have driven its sales. The trend of heatless styling for hair health could also be a factor.

KISS Colors & Care Lace Bond Adhesive Spray

The KISS Colors & Care Lace Bond Adhesive Spray had two entries in the data. The first with a sold count of 1183, a GMV of $12,400, and a QoQ growth of 118.86%. The second had a sold count of 740, a GMV of $7684.6, and a QoQ growth of 101.9%. Its strong hold, sweat-proof, and water-resistant properties make it a popular choice for those using lace frontals, which is likely why it has seen such good sales growth.

Hair Treatment Serum

The Hair Treatment Serum sold 560 units, with a GMV of $8214.87 and a QoQ growth of 91.27%. Its no-rinse formula with beneficial oils and vitamins could be attracting consumers who are looking for an easy-to-use and nourishing hair treatment option.

BOLDIFY Hair Thickening Fibers

The BOLDIFY Hair Thickening Fibers had a sold count of 1034, a GMV of $24,100, and a QoQ growth of 86.23%. For those seeking a fuller look for their hair, this product offers an appealing solution, which is likely why it has performed well in the market.

Natural Hairline Powder

The Natural Hairline Powder sold 429 units, with a GMV of $742.17 and a QoQ growth of 81.6%. Its waterproof and root touch-up features, along with its suitability for both men and women with thinning hair, could be the reasons for its growth in sales.

YANIBEST Satin Bonnet with Band

The YANIBEST Satin Bonnet with Band sold 384 units, with a GMV of $5056.52 and a QoQ growth of 48.85%. Its double layer satin lining and elastic tie might make it a comfortable and practical choice for women with natural curly hair to protect their hair while sleeping.

Summary

The haircare and styling industry on TikTok US during the week of 2025/01/19 - 2025/01/25 shows a vibrant market with various products experiencing growth. Key factors influencing market performance include product features such as convenience, effectiveness, and suitability for different hair types and needs. Additionally, the marketing aspect of products as gifts or for specific occasions also plays a role. For industry practitioners, it would be advisable to focus on these key factors, continue to innovate in product features, and leverage the power of TikTok for marketing to reach a wider audience and drive further growth.