Introduction

The data presented here is sourced from TikTok's analytics for the US skincare market during the week of 01/19 - 01/25, 2025. This data is crucial as it provides insights into the products that are gaining rapid popularity among consumers. It helps both consumers to stay updated on the latest trends and industry practitioners to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of skincare products with varying sales figures and growth trends. The GMV Gross Merchandise Volume and the quarter-on-quarter QoQ growth percentages vary significantly across the products. For instance, some products have experienced exponential growth, while others have a more moderate yet still notable increase.

Detailed Analysis

NIDA Hydrating Renewal Serum

The NIDA Hydrating Renewal Serum, with its blend of CICA, Hyaluronic acid, Peptide, and Propolis, has shown remarkable growth. It had a sold count of 1570 and a GMV of $20,600 with a staggering QoQ growth of 492.35%. This could be attributed to its comprehensive ingredient list that targets multiple skin concerns like dry skin and wrinkles, appealing to a wide range of consumers seeking effective skincare solutions.

[Valentine Gift] - Blackhead Remover Tools

The 15 PCS Pimple Popper Tool Kit had a sold count of 1190 and a GMV of $11,900 with a QoQ growth of 400%. The marketing aspect of it being a Valentine's gift might have contributed to its popularity. Additionally, the premium quality and professional nature of the tools, along with the convenient storage case, could have attracted consumers looking for a complete and reliable blackhead and acne removal solution.

Suntouchable Whoa Glow SPF 30 Mini

This product had a sold count of 1494 and a GMV of $7470 with a QoQ growth of 354.1%. The inclusion of SPF 30 in a mini size could be a key factor in its success. Consumers are often on the lookout for convenient and portable skincare products that also offer sun protection, making this a popular choice during the week in question.

Fenty Skin Shimmer N Spice Warm Cinnamon Shimmering Lip Mask + Mini Body Cream Limited Edition Duo

With a sold count of 4144 and a GMV of $111,900 and a QoQ growth of 295.04%, this limited edition duo clearly caught the attention of consumers. The brand name Fenty Skin, known for its quality products, combined with the unique shimmering lip mask and mini body cream offering, likely appealed to those looking for a luxurious and trendy skincare addition.

Perfect Puck'r Hydrating Lip Care Duo

The Perfect Puck'r Hydrating Lip Care Duo had a sold count of 10,700 and a GMV of $395,600 with a QoQ growth of 237%. Its high sales and growth could be due to the increasing demand for lip care products, especially those that offer effective hydration. The duo format might also have been an attractive factor for consumers looking for a comprehensive lip care solution.

Dead Sea Mud Face Mask and Applicator Brush

This cleansing facial mask, suitable for all skin types, had a sold count of 789 and a GMV of $39,400 with a QoQ growth of 220.73%. The use of Dead Sea mud, known for its skincare benefits, along with the inclusion of an applicator brush for convenience, could have contributed to its popularity among consumers seeking a quality face mask experience.

Glazed Donut After Shave Oil

The Glazed Donut After Shave Oil, designed for hydrating sensitive skin, had a sold count of 3270 and a GMV of $106,800 with a QoQ growth of 181.68%. The unique name and the focus on hydrating sensitive skin after shaving likely attracted consumers who were looking for a specialized after-shave product to soothe and moisturize their skin.

Glycolic Acid 7% Exfoliating Toner Duo

With a sold count of 552 and a GMV of $13,200 with a QoQ growth of 109.18%, the Glycolic Acid 7% Exfoliating Toner Duo offers exfoliation benefits. The popularity of exfoliating products in skincare routines could account for its growth, as consumers are increasingly aware of the importance of removing dead skin cells for a healthy complexion.

20% Argireline Serum with Matrixyl 3000 + Hyaluronic acid

This anti-aging serum, suitable for all skin types, had a sold count of 753 and a GMV of $20,800 with a QoQ growth of 97.27%. The combination of powerful anti-aging ingredients like Argireline Serum and Matrixyl 3000, along with Hyaluronic acid for hydration, likely appealed to consumers looking to combat signs of aging and maintain healthy skin.

Glossy Finish Lip Balm Butter

The Glossy Finish Lip Balm Butter, with 4 Counts/set, had a sold count of 753 and a GMV of $3674.64 with a QoQ growth of 90.14%. Its moisturizing and nourishing properties, along with the plumping effect, could have attracted girls and women looking for an effective lip balm to keep their lips soft and shiny.

Summary

The skincare industry on TikTok US during the week of 01/19 - 01/25, 2025, showed a vibrant picture with various products experiencing significant growth. Key factors influencing market performance include effective marketing strategies like limited editions and gift packaging, the use of popular and beneficial ingredients, and catering to specific consumer needs such as sun protection, lip care, and anti-aging. For industry practitioners, it would be advisable to continue focusing on these aspects, innovating with product formulations, and leveraging social media platforms like TikTok to reach a wider audience and drive further growth.