Introduction

The data presented here is sourced from TikTok's analytics for the US makeup market during the week of 01/19 - 01/25, 2025. This data is crucial as it provides insights into the products that are rapidly gaining popularity among consumers. It helps both consumers to stay updated on the latest trends and industry practitioners to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart showcases a diverse range of makeup products that have experienced significant growth during the specified week. The sold count varies widely among the products, with some having relatively lower numbers like the FLORTTE Esther Bunny Single-Colour Highlighter with 768 units sold, while others like the tarte sculpt tape & blush tape duo - blush and bronzer had a much higher sold count of 5544. The GMV Gross Merchandise Volume also shows substantial growth rates, with some products like The Sharpener having an astonishing GMV qoq Quarter-on-Quarter Growth of 860.69%.

Detailed Analysis

The Sharpener

The Sharpener witnessed a remarkable growth with a GMV qoq of 860.69% and 2517 units sold. This could potentially be due to its affordability or perhaps a new marketing campaign that caught the attention of TikTok users. It might also be that it fills a specific need in the makeup routine of consumers that was previously unaddressed.

Beam Lip Gloss, Made By Mitchell Lip Products, Valentine's Day Gift

With 3319 units sold and a GMV qoq of 427.38%, this lip gloss seems to have capitalized on the Valentine's Day season. The mention of it being a Valentine's Day gift in its name might have attracted consumers looking for suitable presents. Additionally, positive reviews or endorsements on TikTok could have further boosted its sales.

tarte sculpt tape & blush tape duo - blush and bronzer

Having the highest sold count among the listed products at 5544, and a GMV qoq of 306.97%, this duo from tarte is clearly a popular choice. It could be due to its quality, the brand's reputation, or effective marketing on TikTok. The combination of blush and bronzer in one product might also offer convenience to consumers.

Summary

The makeup industry on TikTok US during the week of 01/19 - 01/25, 2025, is characterized by rapid growth of various products. Key factors influencing the market performance include effective marketing on TikTok, product quality, and the ability to tap into current trends such as Valentine's Day. For industry practitioners, it is recommended to closely monitor TikTok trends, invest in quality products, and create engaging marketing campaigns. This will help them to stay ahead in this competitive and dynamic market.