Introduction

The data presented here is sourced from TikTok's analytics for the U.S. market, specifically focusing on the Swimwear, Surfwear & Wetsuits category during the week of 2025/01/19 - 2025/01/25. This data is of great significance as it provides insights into consumer preferences and market trends within the swimwear segment on one of the most popular social media platforms in the U.S.

Analysis and Conclusions

Data Overview

During the week of 2025/01/19 - 2025/01/25, several swimwear products showed remarkable growth on TikTok U.S. The sold count, which indicates the number of units sold, varied across different products. For example, the Holipick One Shoulder One Piece Swimsuit for Women had a sold count of 490, while the 136 - Reveal Swim Shorts had a sold count of 688. The Gross Merchandise Volume GMV, which represents the total value of merchandise sold, also differed. The CUPSHE Women's One Piece Swimsuit had a GMV of 1.23万, and the Women's Wave Striped Patchwork Print Bikinis Set had a GMV of 4009.39. The Quarter-on-Quarter QoQ growth percentages also ranged widely, from 4.03% for the 136 - Reveal Swim Shorts to 47.92% for the Holipick One Shoulder One Piece Swimsuit.

Detailed Analysis

Holipick One Shoulder One Piece Swimsuit for Women

This swimsuit had a sold count of 490 and a significant QoQ growth of 47.92%. Its features like tummy control, full coverage, and a stylish one-shoulder design might be contributing to its popularity. Consumers could be attracted to its modest yet fashionable look, making it a suitable choice for various beach or pool outings.

Two-piece Set Women's Bikini Set

With a sold count of 355 and a QoQ growth of 29.56%, this bikini set's casual and chic design seems to be appealing. Its combination of a fashionable swim top and bottom makes it a versatile option for women during beach holidays or vacations.

Women's Wave Striped Patchwork Print Bikinis Set

Having a sold count of 451 and a QoQ growth of 27.64%, this bikini set stands out with its unique wave striped patchwork print. The adjustable strap and ruched drawstring side details, along with its suitability as a Valentine's Day gift, could be factors driving its sales.

CUPSHE Women's One Piece Swimsuit

Despite having a relatively lower QoQ growth of 10.39% compared to some others, its sold count of 425 and GMV of 1.23万 indicate its consistent performance. The deep V neck and halter back tie mesh design might be attracting customers who prefer a more stylish and revealing one-piece swimsuit option.

Summary

The swimwear market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 showed diverse trends. Key factors influencing the performance of these products include design features such as stylish cuts, adjustable straps, and unique prints, as well as their suitability for different occasions like beach holidays and Valentine's Day. Pricing also plays a role, although not explicitly detailed in this data. For industry practitioners, it would be advisable to focus on creating swimwear with trendy designs that appeal to a wide range of consumers and to leverage the power of TikTok for marketing these products to reach a larger audience.