Introduction

The data presented here focuses on the Women's Bottoms category on TikTok U.S. during the week of 2025/01/19 - 2025/01/25. The source of this data is from relevant market analytics not specified further in the given data. This chart is of significant importance as it provides insights into the consumer preferences and market trends within the Women's Bottoms segment on TikTok U.S., which can be extremely valuable for both consumers looking for trendy items and market players aiming to understand the market dynamics better.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of Women's Bottoms products with varying sales figures, growth trends, and price ranges. For instance, the sold count of different products varies widely, from as low as 257 for the 【Plus Size】 Solid Drawstring Waist Jogger Pants to as high as 2235 for the ChicMe Women's Back Shirred Button Front Jeans High Waist Pants with Pockets. The GMV Gross Merchandise Volume also shows significant differences, with some products like the Comfrt | Signature Paw Hoodie reaching 2.64万, while others like the Women's Basic Solid Drawstring Waist Straight Leg Pants have a GMV of 3289.3. The growth rates in terms of GMV QoQ Quarter over Quarter, assuming it's a comparison within the relevant period also vary, with some products experiencing extremely high growth like the ChicMe jeans with a 575.71% growth rate, while others have more moderate growth rates.

Detailed Analysis

ChicMe Women's Back Shirred Button Front Jeans High Waist Pants with Pockets

This product had an impressive sold count of 2235 and a remarkable GMV growth rate of 575.71%. The high growth could potentially be attributed to its stylish design, featuring a shirred button front and high waist with pockets, which is both trendy and practical. The combination of these factors might have attracted a large number of consumers on TikTok U.S. during the specified week.

YOZY [size 8-18] Button Straight Leg Pants

With a sold count of 530 and a GMV growth rate of 153.73%, these pants also showed good performance. Their description highlighting being casual, comfy, and suitable for all seasons as well as being a Valentine's Day gift option for girls might have contributed to their popularity. The brand YOZY might also have an existing customer base or brand recognition that played a role in driving sales.

【Plus Size】 Solid Drawstring Waist Jogger Pants

Although having a relatively lower sold count of 257 and a GMV growth rate of 59.94%, these jogger pants still managed to be part of the fast-growing products list. Their focus on being plus size and suitable for daily wear, gym clothing, and fall outfits might have targeted a specific niche of consumers who were looking for such functionality and fit within the Women's Bottoms category on TikTok U.S.

Summary

Overall, the Women's Bottoms market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 shows a vibrant and dynamic landscape. Key factors influencing the market performance include trendy designs, practical features like pockets and drawstring waists, brand recognition, and the ability to target specific consumer niches such as plus size or seasonal wear. For industry practitioners, it would be advisable to focus on creating products that combine style and functionality, leveraging brand identity, and targeting specific consumer segments based on their preferences and needs. This way, they can better position themselves to take advantage of the growing trends within the Women's Bottoms market on TikTok U.S.