Introduction

The data presented here is sourced from TikTok U.S. for the week of 01/19 - 01/25, 2025, specifically focusing on the category of Men's Bottoms. This data is of significant importance as it provides insights into the consumer preferences and market trends within the U.S. market for men's bottoms. It allows us to understand which products are gaining popularity and what factors might be contributing to their growth, which is valuable information for both consumers and industry practitioners.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of men's bottoms with varying sales figures, growth trends, and price ranges. We can observe different styles of pants such as drawstring waist, zipper fly, and cargo pants, each showing different levels of success in terms of sold count and GMV Gross Merchandise Volume. The growth rates also vary significantly, with some products experiencing extremely high growth rates like the Men's Random Ethnic Patterns Drawstring Waist Thermal Pants with a GMV qoq Quarter-on-Quarter Growth Rate of GMV of 346.68%, while others have more moderate growth rates.

Detailed Analysis

Men's Random Ethnic Patterns Drawstring Waist Thermal Pants

This particular product had a sold count of 1552 and a GMV of 2.13万 during the week of 01/19 - 01/25, 2025. Its extremely high GMV qoq of 346.68% indicates that it has seen a remarkable growth in popularity. The ethnic patterns and thermal features might be contributing factors, making it suitable for fall and winter wear. Consumers may be attracted to its unique design and functionality, especially during the colder months.

Men's Loose Letter Patched Drawstring Waist Straight Leg Pants

With a sold count of 886 and a GMV of 1.44万, and a GMV qoq of 82.89%, this product also shows a good growth trend. The loose fit, letter patches, and drawstring waist could be appealing to consumers looking for casual and stylish pants for daily wear. Its versatility for different seasons, as mentioned for being suitable for National Day Clothing and all seasons, might also contribute to its popularity.

Men's Solid Color Patched Zipper Fly Cargo Pants

Having a sold count of 1330 and a GMV of 1.81万 with a GMV qoq of 67.5%, these cargo pants are another popular choice. The regular fit, multiple pockets, and trendy style likely attract consumers who need practical yet fashionable pants for various occasions. The solid color with patched details gives it a unique look that stands out in the market.

Summary

Overall, the men's bottoms market on TikTok U.S. during the week of 01/19 - 01/25, 2025, shows a vibrant and dynamic landscape. Key factors influencing the market performance include product design features such as unique patterns, comfortable fits, and practical elements like pockets and thermal lining. Pricing also plays a role, although specific price details are not elaborated in this data. For industry practitioners, it would be advisable to focus on creating products that combine style and functionality, leveraging popular trends such as ethnic patterns and casual styles. Additionally, understanding the seasonal demands and catering to them with appropriate product offerings can help in achieving better market performance.