Introduction

The data presented here focuses on the men's underwear category on TikTok U.S. during the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the market trends and consumer preferences within this specific segment. Understanding these trends is crucial for both consumers looking for the latest products and industry practitioners aiming to stay ahead in the competitive market.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of men's underwear products with varying sales figures and growth trends. The GMV Gross Merchandise Volume and sold count metrics show different levels of performance among the products. For instance, some products have experienced significant growth in GMV, like the Men's Stripes Print Crew Socks with a 147.18% GMV qoq Quarter-on-Quarter growth, while others have more modest growth rates such as the Nebility Men's sleeveless Crew neck mesh Shapewear with a 4.87% GMV qoq growth.

Detailed Analysis

Men's Stripes Print Crew Socks

This product had a sold count of 1334 and a GMV of 4.71万. The high growth rate of 147.18% in GMV qoq could be attributed to several factors. Its description of being casual, comfortable, breathable, and having a slight stretch makes it appealing for daily wear, especially during the summer. The trendy stripes print might also attract consumers looking for stylish yet functional socks.

Men's 2 Pairs Cross Print Crew Socks

With a sold count of 318 and a GMV of 473.82, it had a GMV qoq growth of 46.37%. The multi-pack aspect along with being casual, soft, comfortable, and breathable likely contributed to its growth. Consumers might be drawn to the convenience of getting multiple pairs and the comfort features for their daily wear needs.

[MAX] Men's sleeveless Crew neck mesh Shapewear

This shapewear had a sold count of 270 and a GMV of 5262.3 with a 22.34% GMV qoq growth. The high elastic and super breathable fabric, along with its casual fashion simple vest design suitable for all seasons sports, could be the reasons behind its popularity. It caters to men who are looking for both comfort and style during their sports activities.

Men's Trendy Cartoon Print Over The Calf Socks

Having a sold count of 279 and a GMV of 499.41 with a 16.74% GMV qoq growth, the cute chicken feet design and being suitable for indoor and outdoor wear might be what吸引 consumers. The trendy cartoon print adds a fun element to the socks, making them stand out and appealing to those who want to add a bit of playfulness to their outfit.

NevEND 3 Pairs Mens Heavy Duty Thermal Boot Socks

With a sold count of 705 and a GMV of 9445.6 and a 14.06% GMV qoq growth, these winter warm insulated socks are clearly popular during the colder months. The heavy-duty, warm, and insulated features make them ideal for work or outdoor activities in winter, fulfilling the need for warmth and protection for men's feet.

Men's 1 Piece Plain Compression Tank Top

This shapewear had a sold count of 623 and a GMV of 1.03万 with a 13.84% GMV qoq growth. The high stretch seamless design along with tummy control features make it attractive for men looking for body shaping options while still maintaining comfort. It can be worn casually throughout all seasons, providing both functionality and style.

Nebility Men's sleeveless Crew neck mesh Shapewear

Although it had a relatively lower GMV qoq growth of 4.87% compared to some others, with a sold count of 450 and a GMV of 8729.62, it still shows a consistent performance. The similar features of high elastic and super breathable fabric as the other shapewear product mentioned earlier contribute to its appeal, especially for those who prefer this type of casual fashion simple vest for sports or daily wear.

Summary

The men's underwear market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 shows a vibrant picture with various products experiencing different levels of growth. Key factors influencing the market performance include product features such as comfort, breathability, style, and functionality. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing their products. Offering products that meet the diverse needs of consumers, whether it's for daily wear, sports activities, or body shaping, can lead to better market penetration and success.