TikTok U.S. data from 2025/01/19 - 2025/01/25 shows exciting trends in Leisure & Outdoor Recreation Equipment. Discover the fast-growing products and what's driving their success.

Introduction

The data we are analyzing today comes from TikTok U.S. for the week of 2025/01/19 - 2025/01/25. This data on Leisure & Outdoor Recreation Equipment is of great significance as it provides valuable insights into what consumers in the U.S. market are interested in when it comes to outdoor activities. It can help both consumers make more informed purchasing decisions and businesses strategize better to meet the market demands.

Analysis and Conclusions

Data Overview

Looking at the chart data, we can see a diverse range of products within the Leisure & Outdoor Recreation Equipment category. The sold count varies from 285 for the Automatic Deploy Fishing Rod Holder to 700 for the ROCKBROS Cold Weather Windproof Thermal Winter Balaclava Ski Mask Neck Warmer Hood. The GMV Gross Merchandise Volume also shows a wide spread, with values ranging from $2,220.15 for the fishing rod holder to $7,993.39 for the Quick-Adjust 2-Point Sling with Swivels and Thumb Loop. The growth rates, measured by GMV QoQ Quarter over Quarter, are also quite diverse, ranging from a significant 110.47% for the ROCKBROS balaclava to a more modest 1.75% for the 10cm/3.9in USB Rechargeable Robotic Lifelike Swimming Action Fishing Lure.

Detailed Analysis

ROCKBROS Cold Weather Windproof Thermal Winter Balaclava Ski Mask Neck Warmer Hood

This product had a sold count of 700 and a GMV of $4,825.08 with an impressive GMV QoQ growth rate of 110.47%. The high growth could be attributed to several factors. Firstly, the cold weather during the week of 2025/01/19 - 2025/01/25 might have increased the demand for warm outdoor gear like this balaclava. Secondly, its features such as being windproof and thermal make it a practical choice for various outdoor winter activities like skiing or snowboarding. This combination of functionality and timely need likely drove its strong sales performance.

Topwater Co Speed Clips 15-45-70-120lbs

With a sold count of 618 and a GMV of $5,401.32, and a GMV QoQ growth rate of 60.94%, these speed clips also showed good performance. The growth could be due to the popularity of fishing activities during the week. Anglers might have been looking to upgrade or replace their existing clips, and the variety of weight options offered by these Topwater Co speed clips 15-45-70-120lbs could have attracted a wide range of customers, making it a sought-after product in the fishing equipment segment.

Automatic Deploy Fishing Rod Holder, High Sensitivity Dual Spring Activation Fishing Rod Holder, Stainless Steel Fishing Rod Holder for Outdoor

This fishing rod holder had a sold count of 285 and a GMV of $2,220.15 with a GMV QoQ growth rate of 35.07%. The growth might be attributed to the increasing interest in fishing as a leisure activity. The features of high sensitivity and dual spring activation, along with being made of stainless steel for durability, could have appealed to fishing enthusiasts who were looking for a reliable and efficient rod holder to enhance their fishing experience.

Quick-Adjust 2-Point Sling with Swivels and Thumb Loop

The Quick-Adjust 2-Point Sling had a sold count of 373 and a GMV of $7,993.39 with a GMV QoQ growth rate of 34.17%. Its relatively high GMV could be due to its versatility and practicality. It is likely used in various outdoor shooting or hunting activities where a quick and adjustable sling is essential for carrying firearms or other equipment. The swivels and thumb loop features add to its convenience and functionality, making it a popular choice among outdoor enthusiasts involved in such activities.

Rod Sleeves - Snag Resistant Fishing Rod Covers

These rod sleeves had a sold count of 441 and a GMV of $4,508.94 with a GMV QoQ growth rate of 18.45%. The growth could be related to the need to protect fishing rods during transportation and storage. The snag resistant feature is a plus as it helps prevent damage to the rods from getting caught on other objects. This makes it an attractive option for fishermen who want to keep their fishing rods in good condition.

Chrome Heart Fashion Novelty Full Frame Square Latest Trend Eyeglasses, Unisex Black and Clear Eyeglasses, Daily Use Eyeglasses, Outdoor Cycling Eyeglasses

With a sold count of 387 and a GMV of $5,410.26 and a GMV QoQ growth rate of 13.82%, these eyeglasses showed decent growth. The combination of being fashionable and suitable for outdoor activities like cycling could have been the driving factors. Consumers might have been attracted to the trendy design while also needing eyewear for their outdoor pursuits, making these eyeglasses a popular choice in the Leisure & Outdoor Recreation Equipment category.

10cm/3.9in USB Rechargeable Robotic Lifelike Swimming Action Fishing Lure, Multi Jointed Swimbaits for Hard-to-catch Fish, Visibility Fishing Accessories with LED Light, Fishing Gifts for Men, Giftideas

This fishing lure had a sold count of 542 and a GMV of $6,531.1 with a GMV QoQ growth rate of 1.75%. Despite the relatively low growth rate, the high sold count indicates that it still has a certain level of popularity. The unique features such as being robotic, having multi-jointed swimbaits, and the added LED light for visibility could have appealed to fishermen looking for something different to attract hard-to-catch fish. It also being marketed as a fishing gift for men might have contributed to its sales, especially during a time when gift-giving occasions could be on people's minds.

Summary

Overall, the Leisure & Outdoor Recreation Equipment industry on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 showed a vibrant picture. Key factors influencing the market performance include the season with cold weather driving the demand for warm gear, the popularity of specific outdoor activities like fishing and cycling, and the functionality and features of the products. For industry practitioners, it would be advisable to focus on product features that meet the specific needs of different outdoor activities, keep up with the latest fashion trends for products like eyewear, and time their marketing efforts according to the season and upcoming gift-giving occasions. This way, they can better tap into the growing market of Leisure & Outdoor Recreation Equipment on TikTok U.S.