Introduction

The data presented here is sourced from TikTok's analytics for the US market, specifically focusing on the Fitness Equipment category during the week of 2025/01/19 - 2025/01/25. This data is of great significance as it provides valuable insights into consumer preferences and market trends within the fitness equipment sector on TikTok in the US. It allows us to understand which products are gaining popularity and how the market is evolving, which is crucial for both consumers looking for the latest fitness gear and industry practitioners aiming to stay ahead in this competitive market.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of fitness equipment with varying sales figures, growth trends, and price ranges. We can observe a significant growth in the sales of multiple products, indicating a strong demand for fitness equipment on TikTok during this particular week.

Detailed Analysis

Ankle Resistance Band Set

The Ankle Resistance Band Set witnessed a remarkable growth with 1148 units sold and a GMV Gross Merchandise Volume of $6371.4, showing a 168.85% increase quarter-on-quarter. This could be attributed to its versatility as it can be used for various leg and hip training exercises, making it an attractive option for home gym workouts. Additionally, being marketed as a Valentine's Day gift might have also contributed to its increased sales during this period.

MERACH Deep Squat Machine

The MERACH Deep Squat Machine had 664 units sold and a GMV of $59,800 converted from 5.98万, with a 143.73% growth rate. Its adjustable features for different workout types such as sit-ups, abdominal bench exercises, and push-ups make it a popular choice among fitness enthusiasts looking for a multi-functional home gym equipment.

Sweet Sweat Ab Trainer

The Sweet Sweat Ab Trainer sold 1030 units with a GMV of $29,600 converted from 2.96万 and a 95.67% growth. Its adjustable sizes and suitability for both men and women, along with its use in high-intensity training and gym workouts, likely contributed to its sales performance.

LICHICO/YRUN Under Desk Treadmill

There are two entries for the LICHICO/YRUN Under Desk Treadmill. The first one sold 333 units with a GMV of $65,500 converted from 6.55万 and a 59.77% growth. The second entry had 1463 units sold and a GMV of $288,400 converted from 28.84万 with a 50.94% growth. Its portability, remote control features, and suitability for both home and office use are likely the reasons behind its popularity and growth in sales.

Foot Pedals Stair Stepper

The Foot Pedals Stair Stepper sold 336 units with a GMV of $11,800 converted from 1.18万 and a 59.3% growth. Its features like resistance band, hydraulic system, convenient height adjustment, smart LCD display, and silent shock absorbers make it an appealing option for those looking for a full body workout equipment at home.

MERACH Vibration Plate Exercise Machine

The MERACH Vibration Plate Exercise Machine sold 649 units with a GMV of $47,400 converted from 4.74万 and a 56.38% growth. Its additional features like Bluetooth and light, along with its function as a lymphatic drainage machine and whole body workout platform, contribute to its market performance.

FLYBIRD Squat Machine

The FLYBIRD Squat Machine sold 480 units with a GMV of $32,000 converted from 3.2万 and a 51.03% growth. Its foldable design, adjustable resistance bands, and multiple exercise functions such as for butt, thighs, ab, back, and leg press make it a desirable home gym equipment.

FEIERDUN Vibration Plate Exercise Machine

The FEIERDUN Vibration Plate Exercise Machine sold 1284 units with a GMV of $77,800 converted from 7.78万 and a 50.95% growth. Its loop bands and functions for wellness and fitness, along with its role as a lymphatic drainage machine, likely contribute to its high sales.

New mini Stepper

The New mini Stepper sold 310 units with a GMV of $10,100 converted from 1.01万 and a 49.37% growth. Its upgraded features like air-powered mechanism, 330lbs capacity, and combination of vibrational plates and treadmill walking pad make it an interesting option for those seeking portable full body exercise equipment.

Summary

Overall, the fitness equipment industry on TikTok US during the week of 2025/01/19 - 2025/01/25 is experiencing significant growth. Key factors influencing this growth include the versatility and multi-functionality of the products, their suitability for home and office use, and the marketing of some products as gifts or for specific fitness goals. For industry practitioners, it would be advisable to focus on these aspects when promoting their fitness equipment. Continuing to innovate and improve product features, as well as targeting specific consumer needs and marketing trends, will be crucial for maintaining and increasing market share in this competitive landscape.