Introduction

The data presented here is sourced from TikTok's analytics for the US market, specifically focusing on the Sport & Outdoor Clothing category during the week of 2025/01/19 - 2025/01/25. This data is of great significance as it provides insights into what consumers are purchasing and trending in this particular segment, which can be extremely valuable for both consumers looking for popular items and market players aiming to stay ahead in the competitive landscape.

Analysis and Conclusions

Data Overview

The chart data for Sport & Outdoor Clothing on TikTok US during the specified week showcases a diverse range of products with varying sales figures, growth trends, and price ranges. There are products that have experienced significant growth in a short period, indicating a high level of consumer interest and demand in this category.

Detailed Analysis

Women's Tie Dye Print High Waist Sports Leggings

This product had a sold count of 722, with a GMV Gross Merchandise Volume of 1.49万 and a remarkable GMV QoQ Quarter-on-Quarter growth rate of 231.22%. The popularity of these leggings could be attributed to their tie-dye print, high waist design, and the fact that they are suitable for various fitness activities like yoga, gym workouts, and running. They also offer features such as being seamless and having tummy control, which are highly desirable for many women.

FB County Heavyweight Baggy Cargo Sweatpants

With a sold count of 1037 and a GMV of 4.35万, these sweatpants had a GMV QoQ growth rate of 96.59%. Their baggy and cargo style likely appeals to those who prefer a more casual and comfortable look while still engaging in outdoor activities. The heavyweight fabric may also provide added warmth and durability, making them a popular choice among consumers.

Halara SoCinched High Waisted Butt Lifting Tummy Control Side Pocket Shaping Workout UltraSculpt Leggings

These leggings had a sold count of 1307 and a GMV of 4.16万, with a GMV QoQ growth rate of 106.57%. The combination of features such as high waisted, butt lifting, tummy control, and side pockets makes them a practical and stylish option for women during workouts. The brand's unique design and marketing of these leggings seem to have struck a chord with the TikTok US audience.

Summary

Overall, the Sport & Outdoor Clothing industry on TikTok US during the week of 2025/01/19 - 2025/01/25 is showing vibrant growth. Key factors influencing the market performance include trendy designs, functional features like tummy control and comfort, and the ability to target specific consumer needs for various fitness and outdoor activities. For industry practitioners, it would be advisable to focus on creating products with unique selling points, leveraging social media platforms like TikTok for marketing, and staying attuned to the changing consumer preferences in terms of style and functionality.