Introduction

The data presented here focuses on the Hair Extensions & Wigs category on TikTok U.S. during the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the market trends, consumer preferences, and the performance of various products within this specific segment. Understanding this data is crucial for both consumers looking for the latest and most popular hair extensions and wigs, as well as for market players aiming to stay ahead in this competitive industry.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products within the Hair Extensions & Wigs category that have experienced significant growth during the specified week. The sold count, which indicates the number of units sold, varies across different products. For instance, the JBextension 1 Pieces Beige Wig Cap had a sold count of 1000, while the Women's 14inch Short Coily Dreadlock Synthetic Hair Wigs had a sold count of 264. The GMV Gross Merchandise Volume, which represents the total value of goods sold, also shows a wide range. Products like the STERLY #99J Body Wave Wig Burgundy had a GMV of 5.16万, while others had different values. The GMV QoQ Quarter-on-Quarter growth percentages also vary, with some products showing extremely high growth rates such as the JBextension 1 Pieces Beige Wig Cap with a 137.53% GMV QoQ growth.

Detailed Analysis

JBextension 1 Pieces Beige Wig Cap

This product had a remarkable sold count of 1000 and a GMV of 3990 with a staggering 137.53% GMV QoQ growth. The high growth rate could potentially be attributed to its affordability, as it might be priced competitively compared to other similar products in the market. Additionally, its beige color and being a wig cap might appeal to a wide range of consumers who are looking for a basic yet essential accessory for their wigs.

STERLY #99J Body Wave Wig Burgundy

The STERLY wig had a sold count of 415 and a GMV of 5.16万 with an 85.99% GMV QoQ growth. The body wave style and the burgundy color could be the key factors driving its popularity. The body wave gives a natural and stylish look, and the burgundy color is trendy and stands out, making it a popular choice for those who want to make a fashion statement with their hair.

Women's 14inch Short Coily Dreadlock Synthetic Hair Wigs

With a sold count of 264 and a GMV of 7341.84 and a 77.18% GMV QoQ growth, this product caters to a specific niche. The short coily dreadlock style is unique and might be preferred by consumers who are looking for a more edgy and unconventional look for daily wear, cosplay, or costume parties.

Summary

Overall, the Hair Extensions & Wigs industry on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 shows a vibrant and growing market. Key factors influencing the market performance include product style, color, and price. For industry practitioners, it is recommended to focus on offering a diverse range of styles and colors to appeal to different consumer preferences. Additionally, pricing strategies should be carefully considered to balance profitability and competitiveness. Keeping an eye on emerging trends and quickly adapting to them can also give a competitive edge in this fast-paced market.