Introduction

The data presented here is sourced from TikTok U.S. for the week of 2025/01/19 - 2025/01/25, focusing on the Trading Cards & Accessories category. This data is of significant importance as it provides insights into the consumer preferences and market trends within this specific niche on the TikTok platform in the U.S. It helps both consumers to stay updated on popular products and industry practitioners to strategize their marketing and sales efforts.

Analysis and Conclusions

Data Overview

The chart data for the Trading Cards & Accessories category on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 showcases a diverse range of products with varying sales figures and growth trends. The sold count of the products ranges from 249 to 518, indicating different levels of popularity. The GMV Gross Merchandise Volume also varies significantly, from $9932 to $4454.8, with some products showing remarkable growth rates such as the Paradox Rift Booster Pack with a GMV qoq Quarter on Quarter growth rate of 142.06%.

Detailed Analysis

Let's take a closer look at some of the top fast-growing products. The Paradox Rift Booster Pack had a sold count of 518 and a GMV of $4454.8 with an impressive GMV qoq of 142.06%. This could be due to its association with a popular trading card game or a recent release that has generated significant hype among collectors. The Inferno Authentic Full Size Lid PYT + 2 Trading Cards - Pick Your Team also showed strong growth with a sold count of 249 and a GMV of $19100 converted from 1.91万 and a GMV qoq of 83.8%. Its unique offering of combining a collectible lid with trading cards might be attracting customers.

Another product, the FOOTBALL CARD CRATE 4 CARDS PER 1 BOX BREAK PYT, had a sold count of 512 and a GMV of $20500 converted from 2.05万 with a GMV qoq of 77.79%. The appeal of getting multiple football cards in a box break could be driving its sales. The RTYH Terastal Festival Pack Japanese Pokemon Trading Card Game SV8A Booster Pack 10 Cards Per Pack had a sold count of 422 and a GMV of $28300 converted from 2.83万 with a GMV qoq of 70.7%. The popularity of Pokemon trading cards, especially in special festival packs, is likely contributing to its success.

Summary

Overall, the Trading Cards & Accessories industry on TikTok U.S. during this week showed a vibrant and growing market. Key factors influencing the market performance include the popularity of specific trading card games like Pokemon and the unique offerings of products such as combined collectibles. For industry practitioners, it would be advisable to focus on promoting new releases and unique combinations to attract more customers. Keeping an eye on the trends and consumer preferences as shown by the TikTok data can help in formulating effective marketing strategies to further boost sales in this competitive market.