Introduction

The data presented here focuses on the Home Decor category within the TikTok U.S. market for the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the performance of various products in this category, which is of great significance to both consumers looking for trendy home decor items and the market players aiming to understand the latest trends and consumer preferences.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of home decor products that have experienced significant growth during the specified week. The sold count, which indicates the number of units sold, varies across different products. For instance, the Brazilian lucky wood product had a sold count of 1079, while the Reading Series Graffiti Sticker had a relatively lower sold count of 311. The GMV Gross Merchandise Volume, which represents the total value of merchandise sold, also shows a wide range. The DIY Glitter Rose had a GMV of 1.83万, whereas the Reading Series Graffiti Sticker had a GMV of 245.69. The GMV QoQ Quarter-on-Quarter growth rate of GMV also differs significantly among the products, with some showing extremely high growth rates like the Brazilian lucky wood with a 163.17% GMV QoQ and others having more moderate growth such as the Valentine's Day Artificial Crystal Glass Rose Ornaments with a 39.9% GMV QoQ.

Detailed Analysis

Brazilian lucky wood, bring you luck and increase wealth, mysterious doll with base, easy to grow indoors

This product had a sold count of 1079 and a GMV of 1.51万 with an impressive GMV QoQ of 163.17%. Its high growth rate could potentially be attributed to its unique selling proposition of bringing luck and wealth, along with being an easy-to-grow indoor decor item. Consumers might be attracted to the idea of having a decorative piece that also holds a superstitious charm, making it a popular choice during the week.

Cute Cat Heavy Duty Waterproof Vinyl Stickers - Vol 1

With a sold count of 896 and a GMV of 3360 and a GMV QoQ of 161.48%, these cute cat stickers seem to have struck a chord with consumers. The waterproof and heavy-duty nature of the stickers might make them a practical yet decorative option for various surfaces in the home. Their popularity could be due to the widespread love for cute animal-themed decor, especially among cat lovers.

Trump Donald president 45 Sticker Waterproof Vinyl debit credit skin cover ebt - Sleek & Stylish Protection for Your Cards durable vinyl

This product had a sold count of 667 and a GMV of 4995.83 with a GMV QoQ of 126.1%. The unique combination of being a sticker related to a well-known figure and also serving as a protective cover for cards might have contributed to its growth. It offers both a decorative and functional aspect, appealing to those who want to show their support or simply add a unique touch to their cards.

DEEMEI Valentine's Day Gifts Idea for Women Eternal Flower Light Up Rose in Glass Dome with Butterfly, Mohters Birthday Anniversary for Mom Girlfriend

Having a sold count of 850 and a GMV of 1.7万 with a GMV QoQ of 124.8%, this product is clearly a popular choice for gifting occasions. The combination of an eternal flower, a beautiful glass dome, and a butterfly makes it an aesthetically pleasing option, especially suitable for Valentine's Day, birthdays, and anniversaries. Its growth can be attributed to its appeal as a romantic and thoughtful gift.

Platform Pals Series 1 Cute Articulating Characters

With a sold count of 510 and a GMV of 2177.9 and a GMV QoQ of 106.77%, these cute articulating characters seem to have found a niche among consumers. Their unique design and the ability to be posed in different ways might make them an interesting addition to home decor, especially for those who like to display quirky and fun items.

Crochet Roses for Valentine's Day Flower Arrangement, 9 Counts Creative DIY Faux Roses for Room Decor, Wedding, Party & Home Decor, Perfect Gifts for Boyfriend & Girlfriend

This product had a sold count of 593 and a GMV of 1.55万 with a GMV QoQ of 94.41%. The crochet roses offer a handmade and creative touch to home decor, especially suitable for Valentine's Day and other special occasions. Their popularity could be due to the trend of DIY and personalized decor, as well as their suitability as gifts for romantic partners.

DIY Glitter Rose, Fake Glitter Roses Bouquet, Artificial Red/Pink/Black/Blue/Purple Rose Bouquet Birthday Gifts for Women Eternal Flower Glitter Rose, Valentine's Day Easter Anniversary for Mom and Girlfriends

With a sold count of 645 and a GMV of 1.83万 with a GMV QoQ of 71.65%, the DIY glitter roses are another popular option for gifting and home decor. The glittery appearance adds a touch of glamour, and their versatility as gifts for various occasions like birthdays, Valentine's Day, and Easter makes them appealing to consumers.

Reading Series Graffiti Sticker, 50pcs/set Waterproof Cartoon Decorative Stickers, Summer Gift, DIY Creative Toys For Water Bottle & Laptop

This product had a sold count of 311 and a GMV of 245.69 with a GMV QoQ of 53.96%. While it had a relatively lower growth rate compared to some of the other products, the reading series graffiti stickers offer a fun and creative way to decorate water bottles and laptops. Their appeal might be more niche, targeting those who enjoy DIY and adding a unique touch to their personal items.

Valentine's Day Artificial Crystal Glass Rose Ornaments, 1/2pcs Creative DIY Spring Artificial Flower for Home Desktop Decoration, Sweet Furniture Ornament, Birthday Gift Ideas, Men Gifts

Having a sold count of 291 and a GMV of 1085.43 with a GMV QoQ of 39.9%, these artificial crystal glass rose ornaments are a sweet addition to home decor. Their suitability as birthday gifts and for decorating furniture might have contributed to their sales, although their growth rate was not as high as some of the other products.

EKioio Gift box,Gift ideas,10.1 Inch WiFi Digital Picture Frame,1280 * 800IPS HD,32GB Storage, Wall Mountable, Auto-Rotate,Easy to Share Photos or Videos

This product had a sold count of 293 and a GMV of 1.32万 with a GMV QoQ of 39.44%. The digital picture frame offers a modern and convenient way to display photos and videos, making it a practical yet decorative item for the home. Its growth could be due to the increasing demand for digital home decor solutions that allow for easy sharing and customization of memories.

Summary

Overall, the home decor industry on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 showed a vibrant picture with a variety of products experiencing growth. Key factors influencing the market performance include unique selling propositions such as superstition-related features like the Brazilian lucky wood, aesthetic appeal as seen in the flower and decorative items, functionality like the card covers and digital picture frames, and suitability for gifting occasions. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing new home decor products. Understanding the consumer demand for both practical and decorative items, as well as the importance of timely and relevant product offerings for special occasions, can help in capturing a larger share of the market.