Introduction

The data presented here focuses on the Luggage & Bags category on TikTok U.S. during the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the market trends and consumer preferences within this specific product category. Understanding these trends is crucial for both consumers looking for trendy luggage and bags options and for market players aiming to capitalize on the growing demand.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products within the Luggage & Bags category that have experienced significant growth during the specified week. The sold count, which indicates the number of units sold, varies across different products. For instance, the Minimalist Card Holder As Gift for Girlfriend had a sold count of 3593, while the Summer Simple Plain Passport Cases had a sold count of 832. The GMV Gross Merchandise Volume, which represents the total value of merchandise sold, also shows a wide range. The MLB Officially Licensed Tote Bags had a GMV of 4.04万, whereas the Summer Solid Color Passport Cover had a GMV of 1027.14. The growth rates, measured by GMV qoq Quarter-on-Quarter Growth of GMV, are quite impressive for most of the products, with some showing over 200% growth.

Detailed Analysis

Minimalist Card Holder As Gift for Girlfriend

This fashionable small Pu Leather Zipper Wallet had a sold count of 3593 and a GMV of 1.04万 with a remarkable GMV qoq growth rate of 210.81%. Its popularity could be attributed to its versatility as it serves as a wallet for women, suitable for both work and daily use. The fact that it can be given as a gift for a girlfriend also adds to its appeal, targeting a specific consumer segment who are looking for practical yet stylish accessories for their loved ones.

MLB Officially Licensed Tote Bags

With a sold count of 939 and a GMV of 4.04万 and a GMV qoq growth rate of 118.04%, these tote bags are clearly a hit. The multiple team designs for women likely attract sports fans, giving them a way to show their support for their favorite teams while also having a functional and fashionable bag. This combination of sports branding and practicality seems to be a winning formula in the TikTok U.S. market for this product.

Floral Pattern Makeup Bag

The Floral Pattern Makeup Bag had a sold count of 680 and a GMV of 2241.27 with a GMV qoq growth rate of 80.1%. Its large capacity for storing cosmetics makes it a great choice for those who need to carry their makeup essentials, whether it's for travel, going to the gym, or for daily use at the office or home. The floral pattern also gives it a feminine and attractive look, appealing to a wide range of women consumers.

Summary

Overall, the Luggage & Bags market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 shows a vibrant and growing trend. Key factors influencing the market performance include product functionality, such as having multiple pockets or being RFID blocking, as well as aesthetic appeal like trendy designs and patterns. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing new products. Additionally, leveraging popular trends like sports branding or creating products that can serve as gifts can also boost sales and market share within this competitive category.