Introduction

The data presented here is sourced from TikTok's analytics for the US health market during the week of 2025/01/19 - 2025/01/25. This chart data is of great significance as it provides insights into the consumer preferences and market trends within the health sector on TikTok in the US. It allows consumers to stay updated on the popular products and helps market players understand the dynamics of the market for better decision-making.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of health products that have experienced significant growth during the specified week. The sold count, which indicates the number of units sold, varies across different products. For instance, the Neuro Energy Caffeine Nootropics had a sold count of 4466, while the Zooone - DT01 - Lutein had a sold count of 745. The GMV Gross Merchandise Volume, which represents the total value of goods sold, also shows a wide range. The BetterAlt Ultimate Power Up Duo had a GMV of 19.72万, whereas the montue Watermelon Powder Probiotic Powder had a GMV of 1.76万. The growth rates, measured by GMV qoq Quarter-on-Quarter Growth of GMV, also differ significantly, with some products like the Neuro Energy Caffeine Nootropics showing a remarkable growth rate of 463.62%.

Detailed Analysis

Neuro Energy Caffeine Nootropics

This product, with its combination of ingredients like L-theanine, Caffeine, Vitamin B12, and Vitamin B6 in a sugar-free peppermint flavor, managed to sell 4466 units during the week. Its GMV reached 10.89万 with an astonishing growth rate of 463.62%. The popularity of this nootropic could be attributed to the increasing demand for products that enhance energy and focus, especially among the health-conscious and busy individuals on TikTok who are likely to be looking for natural alternatives to boost their productivity without the jitters associated with traditional caffeine sources.

inGreens 3 Cup NAD+ Supplement

The inGreens 3 Cup NAD+ Supplement, which contains Nicotinamide Riboside, Trans Resveratrol, and Trimethylglycine, among other ingredients, sold 1092 units. It had a GMV of 6.11万 and a growth rate of 328.24%. The growth of this product might be due to the growing awareness of the importance of NAD+ in cellular energy and DNA repair. As more people on TikTok are becoming interested in maintaining their cellular health, such supplements are likely to gain popularity.

Golden Vitality Shilajit Gummies

With a sold count of 1074 and a GMV of 3.59万, the Golden Vitality Shilajit Gummies, which contain various ingredients like Black Maca, Ginseng, Ashwagandha, and others, had a growth rate of 221.82%. The appeal of these gummies could lie in their natural ingredient profile and the potential health benefits associated with each of the components. They might be attracting consumers who are looking for a convenient and tasty way to incorporate these beneficial substances into their daily routine.

Summary

The health market on TikTok US during the week of 2025/01/19 - 2025/01/25 shows a vibrant picture of growth and diversity. Key factors influencing the market performance include the increasing consumer awareness of health and wellness, the demand for natural and convenient supplements, and the effectiveness of marketing on TikTok. For industry practitioners, it is recommended to focus on product innovation, highlighting the unique benefits of their products, and leveraging the power of TikTok's platform to reach a wider audience. By understanding the trends and consumer preferences shown in this data, they can better position their products in the market and drive further growth.