Introduction

The data presented here is sourced from TikTok's analytics for the U.S. market, specifically focusing on the Automotive & Motorcycle category. This data, covering the week of 01/19 - 01/25, 2025, provides valuable insights into the sales trends and performance of various products within this sector. It is of great significance to both consumers, who can stay updated on popular items, and the market players, who can strategize based on these trends.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products in the Automotive & Motorcycle category that have experienced significant growth during the week of 01/19 - 01/25, 2025. The sold count, which indicates the number of units sold, varies widely among the products. For instance, the Customize Photo Car Air Freshener had a sold count of 2435, while the VIKING Tire Shine Applicator Brush had a sold count of 523. The GMV Gross Merchandise Volume, which represents the total value of merchandise sold, also shows a broad spectrum. The Customize Photo Car Air Freshener had a GMV of 7.71万, whereas the VIKING Tire Shine Applicator Brush had a GMV of 3826.97. The growth rates, measured by GMV QoQ Quarter over Quarter, are also quite diverse, with some products like the Automotive OBD2 Diagnose Scanner showing an impressive 391.8% growth.

Detailed Analysis

Customize Photo Car Air Freshener

This product, with its personalized touch for various relationships like boyfriend, girlfriend, husband, or wife, has seen remarkable success. With a sold count of 2435 and a GMV of 7.71万, it has a growth rate of 177.51%. The appeal likely lies in its ability to offer a unique and customized accessory for cars, allowing consumers to add a personal touch to their vehicle interiors. This high demand could be due to the increasing trend of personalization among consumers in the Automotive & Motorcycle market.

Automotive OBD2 Diagnose Scanner

The Automotive OBD2 Diagnose Scanner has witnessed an astonishing growth rate of 391.8% with a sold count of 1237 and a GMV of 1.01万. This growth could be attributed to the essential nature of such a tool for car owners. As vehicles age or encounter issues, the need for a reliable diagnostic scanner becomes crucial. It enables car owners to quickly identify and potentially address engine faults, saving both time and money on costly mechanic visits.

10 pack Thin Blue Line Stickers

The 10 pack Thin Blue Line Stickers, with a sold count of 1319 and a GMV of 1.34万 and a growth rate of 192.45%, have gained popularity. These stickers likely appeal to those who support law enforcement and want to display their stance on their vehicles. The strong sentiment towards law enforcement within a segment of the population has contributed to the success of this product.

Summary

The Automotive & Motorcycle industry on TikTok U.S. during the week of 01/19 - 01/25, 2025, has shown vibrant growth trends. Key factors influencing the market performance include the demand for personalized products like the Customize Photo Car Air Freshener, the necessity of tools such as the Automotive OBD2 Diagnose Scanner, and the expression of support through products like the 10 pack Thin Blue Line Stickers. For industry practitioners, it would be advisable to focus on these trends. Continuing to offer personalized options, providing essential automotive tools, and catering to consumer sentiments related to causes like law enforcement support can lead to continued success in this competitive market.