Introduction

The data presented here is sourced from TikTok's market analysis for the week of 2025/01/19 - 2025/01/25, focusing on the Pet Supplies category. This data is of great significance as it provides insights into what pet products are gaining popularity among consumers in the U.S. market through the TikTok platform. It helps both consumers to stay updated on trendy pet supplies and industry practitioners to understand the market dynamics better.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of pet supplies with varying sales figures, growth trends, and price ranges. For instance, the sold count of different products varies significantly, from as low as 310 for the Portable pet hair Roller to as high as 479 for whole duck feet. The GMV Gross Merchandise Volume also shows a wide spread, with values like 4.68万 for Pet Spray Hair Removal Comb and 1640.45 for Winter Warm Pet Cloth. The growth rates, represented by GMV QoQ Quarter on Quarter growth rate of GMV, range from 27.94% for Summer Pet Bath Soap Dispenser Massage Brush to a remarkable 216.3% for Pet Spray Hair Removal Comb.

Detailed Analysis

Pet Spray Hair Removal Comb

This product had a sold count of 1489 and a GMV of 4.68万 with an impressive GMV QoQ growth rate of 216.3%. Its success could be attributed to its multi-functional nature, serving as a pet hair brush, cleaning brush with shedding button, and a beauty and massage comb for cats and dogs. Consumers likely find its versatility appealing, making it a popular choice for pet owners looking for an all-in-one pet grooming tool.

Winter Warm Pet Cloth

With a sold count of 707 and a GMV of 1640.45 and a GMV QoQ growth rate of 214.81%, the Winter Warm Pet Cloth, especially the Bear Pattern Knitted Dog Sweater, seems to have struck a chord with pet owners. The mention of it being a Valentine's Day Gift might have contributed to its popularity, as it offers a way for pet owners to pamper their furry friends during a special occasion. Additionally, its suitability for small dogs like Chihuahua, French Bulldog, and Pug makes it a targeted product for a specific segment of the pet owner market.

WLP : Pet Glove Wipes for Dogs & Cats

Having a sold count of 567 and a GMV of 9015.3 with a GMV QoQ growth rate of 109.23%, these hypoallergenic, disposable no-rinse grooming wipes are clearly in demand. The convenience of using gloves for pet grooming and the fact that they are disposable and hypoallergenic likely appeal to pet owners who want a quick and easy way to keep their pets clean without causing any allergic reactions.

Summary

The pet supplies industry on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 shows a vibrant and growing market. Key factors influencing the market performance include product functionality, as seen with the multi-functional Pet Spray Hair Removal Comb, the appeal of seasonal or occasion-related marketing like the Valentine's Day Gift aspect of the Winter Warm Pet Cloth, and the convenience factor offered by products such as the WLP : Pet Glove Wipes for Dogs & Cats. For industry practitioners, it would be advisable to focus on creating products that offer multiple functions, target specific occasions or seasons for marketing, and prioritize convenience for the consumers. This way, they can better tap into the growing demand for pet supplies on the TikTok U.S. platform.