TikTok U.S. Beauty & Personal Care: Unveiling the Fast-Growing Gems!

Introduction

The data presented here is sourced from TikTok's analytics for the U.S. market, specifically focusing on the Beauty & Personal Care category during the week of 2025/01/19 - 2025/01/25. This data is of great significance as it provides insights into the consumer preferences and market trends within this highly competitive sector. It allows both consumers to stay updated on popular products and industry practitioners to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data for the Beauty & Personal Care category on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 reveals a diverse range of products experiencing significant growth. The sold count varies widely among the products, with some like the tarte sculpt tape & blush tape duo having a sold count of 5544, while others like Suntouchable Whoa Glow SPF 30 Mini have a relatively lower sold count of 1494. The GMV Gross Merchandise Volume also shows substantial increases, with some products experiencing growth rates as high as 860.69% The Sharpener and others like Suntouchable Whoa Glow SPF 30 Mini with a growth rate of 354.1%. The price ranges of these products are also diverse, catering to different consumer segments within the Beauty & Personal Care market.

Detailed Analysis

The Sharpener

The Sharpener has shown an astonishing growth rate of 860.69% in GMV during the week of 2025/01/19 - 2025/01/25. With a sold count of 2517, it has clearly caught the attention of TikTok users in the U.S. market. One possible reason for its success could be its unique selling proposition or a viral marketing campaign on TikTok that highlighted its benefits. It might be addressing a specific need in the beauty routine of consumers, such as precise sharpening for makeup pencils, which has led to its increased popularity and subsequent sales growth.

MSDRWIKEY Fluoride-Free Hydroxyapatite Toothpaste

This toothpaste has a sold count of 33800 and a GMV growth rate of 568.27%. The emphasis on being fluoride-free, along with its claims of enamel repair and breath freshening, might be the key factors driving its success. With the growing awareness of natural and chemical-free products in the beauty and personal care space, consumers could be drawn to this toothpaste as a healthier alternative. Additionally, its mild mint flavor and 4.23 oz size might also be appealing to a wide range of consumers, making it a popular choice on TikTok during the specified week.

NIDA Hydrating Renewal Serum

The NIDA Hydrating Renewal Serum had a sold count of 20600 and a GMV growth rate of 492.35%. Its formulation with CICA, hyaluronic acid, peptides, and propolis, targeting dry skin and wrinkles, is likely what's attracting consumers. In a market where skincare is a major focus, products that offer multiple benefits for skin health are often in high demand. The serum's ability to address common skin concerns such as dryness and wrinkles might have contributed to its significant growth on TikTok during the week of 2025/01/19 - 2025/01/25.

Beam Lip Gloss

Beam Lip Gloss, with a sold count of 16800 and a GMV growth rate of 427.38%, is another product that has seen significant growth. Being a Valentine's Day gift option might have given it an extra boost in sales. The association with a special occasion like Valentine's Day could have led to increased visibility on TikTok, as users were likely searching for gift ideas. Additionally, if it has unique features such as a long-lasting formula or a trendy color range, it would further contribute to its appeal among consumers.

[Valentine Gift] - Blackhead Remover Tools

This 15 PCS pimple popper tool kit had a sold count of 11900 and a GMV growth rate of 400%. The timing of being marketed as a Valentine's Day gift could have been a strategic move. As Valentine's Day approaches, consumers are often on the lookout for unique and practical gifts. The inclusion of 410 premium professional stainless acne pimple extractor tools with a metal box for storage might have made it an attractive option for those looking to give a skincare-related gift. Moreover, the trend of at-home skincare and the popularity of DIY pimple popping videos on TikTok could have also contributed to its growth.

Smoothing Solution Ingrown Hair Treatment

The Smoothing Solution Ingrown Hair Treatment had a sold count of 43000 and a GMV growth rate of 370.33%. With the increasing focus on body care in the beauty and personal care industry, products that address specific body hair issues like ingrown hairs are likely to gain popularity. The peach slices K-Beauty branding might also have an appeal, as K-Beauty products are known for their innovative formulations and trendy packaging. This combination of addressing a common problem and having an attractive brand image could have led to its high sales volume on TikTok during the week of 2025/01/19 - 2025/01/25.

KISS Pro Tourmaline Ceramic Hair Dryer

The KISS Pro Tourmaline Ceramic Hair Dryer had a sold count of 42100 and a GMV growth rate of 360.48%. Its features such as 1875 Watts, 3 heat settings, 2 speeds, and a cool shot button, along with the included accessories like 2 straightening piks, 1 concentrator, and 1 diffuser, make it a comprehensive hair drying solution. In a market where consumers are constantly looking for high-quality hair care tools, this hair dryer's functionality and features could have been the driving factors behind its significant growth on TikTok during the specified week.

Suntouchable Whoa Glow SPF 30 Mini

The Suntouchable Whoa Glow SPF 30 Mini had a sold count of 1494 and a GMV growth rate of 354.1%. Despite its relatively lower sold count compared to some other products, its growth rate is still notable. The mini size might be appealing for on-the-go use, especially for consumers who are always looking for convenient sun protection options. The "Whoa Glow" branding might also suggest some additional benefits like a glowing complexion after application, which could have attracted consumers looking for both sun protection and a beauty-enhancing effect.

tarte sculpt tape & blush tape duo

The tarte sculpt tape & blush tape duo had a sold count of 5544 and a GMV growth rate of 306.97%. This product combines the functions of blush and bronzer, which could be a major selling point. It offers convenience for consumers who want to simplify their makeup routine by using a single product for both contouring and adding color to their cheeks. The brand's reputation and the effectiveness of the product in providing a natural-looking finish might have contributed to its high sales volume on TikTok during the week of 2025/01/19 - 2025/01/25.

Professional Trimmer Hair Clippers

The Professional Trimmer Hair Clippers had a sold count of 13400 and a GMV growth rate of 302.97%. Being cordless and USB chargeable makes it a convenient option for men's grooming. With Father's Day coming up assuming it's relevant in the context, it could have been marketed as a great gift option for fathers. The ability to trim beards and hair with precision and ease might have been the key factors driving its popularity on TikTok during the week of 2025/01/19 - 2025/01/25.

Summary

The Beauty & Personal Care industry on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 is characterized by a vibrant and competitive market. Key factors influencing the market performance include product features that address specific consumer needs such as skincare concerns, hair care requirements, etc., marketing strategies that tie in with special occasions like Valentine's Day and Father's Day, and the overall brand image and reputation. For industry practitioners, it is recommended to focus on highlighting the unique selling points of their products, leveraging social media platforms like TikTok for viral marketing campaigns, and staying attuned to emerging consumer trends to stay ahead in this dynamic market.