Introduction

The data presented here focuses on the Sports & Outdoor category on TikTok U.S. for the week of 01/19 - 01/25, 2025. The source of this data provides valuable insights into the market trends and consumer preferences within this specific segment. Understanding this data is crucial for both consumers looking for the latest and most popular products and for market players aiming to stay ahead in this competitive arena.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products within the Sports & Outdoor category that have experienced significant growth during the specified week. The sold count, which indicates the number of units sold, varies across different products. For instance, the Women's Tie Dye Print High Waist Sports Leggings had a sold count of 722, while the Women's Tie Dye High Waist Scrunch Sports Leggings had a much higher sold count of 1884. The Gross Merchandise Volume GMV also shows interesting trends, with some products like the MERACH Deep Squat Machine having a GMV of 5.98万, while others like the Winter Accessories Polar Fleece Hat & Scarf Set had a GMV of 3003.75. The Quarter-on-Quarter QoQ growth percentages further emphasize the rapid expansion of these products, with many showing over 100% growth, such as the Ankle Resistance Band Set with a QoQ growth of 168.85%.

Detailed Analysis

Women's Tie Dye Print High Waist Sports Leggings

This product had a sold count of 722 and a GMV of 1.49万 with a remarkable QoQ growth of 231.22%. Its appeal might lie in its combination of features like being casual, comfy, breathable, and offering seamless tummy control. It is marketed as suitable for various activities such as yoga, gym workouts, and running, making it a versatile choice for women engaged in different sports and fitness routines.

Ankle Resistance Band Set

With a sold count of 1148 and a GMV of 6371.4, and a QoQ growth of 168.85%, this product seems to have found a niche in the market. The set of 6 ankle straps with elastic bands is designed for leg training, kicking legs, and hip training, making it an attractive option for those looking to enhance their lower body workouts at home, especially with its added appeal as a Valentine's Day gift.

MERACH Deep Squat Machine

The MERACH Deep Squat Machine had a sold count of 664 and a GMV of 5.98万 with a QoQ growth of 143.73%. Its adjustable features for home gym workouts, including being used as a sit-up machine for abs and an abdominal bench, likely contribute to its popularity. It caters to those who prefer to exercise at home and target specific muscle groups.

Summary

Overall, the Sports & Outdoor industry on TikTok U.S. during the week of 01/19 - 01/25, 2025, showed vibrant growth. Key factors influencing the market performance of these products include their functionality, versatility, and marketing as suitable for home workouts. For industry practitioners, it would be advisable to focus on highlighting the unique features of their products that meet the needs of consumers engaged in sports and outdoor activities. Additionally, leveraging the popularity of holidays or seasons, as seen with the Ankle Resistance Band Set's Valentine's Day marketing, can also boost sales. Continued innovation and understanding of consumer preferences will be crucial for sustained success in this competitive market.