Introduction

The data presented here is sourced from TikTok's analytics for the week of 2025/01/19 - 2025/01/25, focusing on the Womenswear & Underwear category in the US market. This data is of great significance as it provides insights into the consumer preferences and market trends within this specific segment, helping both consumers to stay updated on popular items and industry practitioners to strategize their marketing and production efforts.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products within the Womenswear & Underwear category that have experienced significant growth during the specified week. The sales figures vary widely, with some products selling in the thousands while others have more modest numbers. The growth trends, measured by the GMV QoQ Gross Merchandise Volume Quarter-on-Quarter, show remarkable increases, ranging from 167.69% to 575.71%. The price ranges also differ, from relatively inexpensive items like the Rhinestone Hoodie Bling Strings with a GMV of 881.75 to more costly sets such as the Women's Thermal Lined Solid Color Hoodie & Drawstring Waist Pants Two-piece Set with a GMV of 3.97万.

Detailed Analysis

ChicMe Women's Back Shirred Button Front Jeans High Waist Pants with Pockets

This product had a sold count of 2235 and a GMV of 7.4万, with a staggering GMV QoQ growth of 575.71%. The high growth could be attributed to its trendy design, featuring a shirred back and button front, along with the practicality of having pockets. High waist pants have been in vogue recently, appealing to a wide range of consumers who are looking for both style and functionality in their clothing choices.

Women's Solid Four-breasted Adjustable Wireless Bra

With a sold count of 4336 and a GMV of 5.77万, and a GMV QoQ growth of 531.5%, this bra's success might be due to its adjustable and wireless features, providing comfort and support. The mention of being suitable for all seasons and its potential as a Valentine's Day gift could also have contributed to its popularity, as it caters to different consumer needs throughout the year and during special occasions.

Women's Thermal Lined Solid Color Hoodie & Drawstring Waist Pants Two-piece Set

This two-piece set had a sold count of 1520 and a GMV of 3.97万, with a GMV QoQ growth of 421.31%. Its appeal lies in its suitability for the fall and winter seasons, offering warmth with the thermal lining. The casual long sleeve hooded sweatshirt and pocket trousers combination is a classic and comfortable choice for daily wear, making it a popular option among consumers during the colder months.

Rhinestone Hoodie Bling Strings

Although it had a relatively lower sold count of 727 compared to some other products, it still managed to have a GMV of 881.75 and a GMV QoQ growth of 210.75%. The bling factor provided by the rhinestones likely attracted consumers who are looking for a statement piece to add some sparkle to their wardrobe. It could be a popular choice for those going out or attending special events.

Women's Solid Textured Pocket Shorts Set

The sold count of this set was 737, with a GMV of 1.12万 and a GMV QoQ growth of 185.66%. Its casual short sleeve T-shirt and elastic waist shorts combination is perfect for summer, offering comfort and ease of movement. The textured pockets add a touch of style, making it an attractive option for women's summer clothes for daily wear.

BOOMBA Invisible Lift - Patented Sticky Fashion Bra Inserts

With a sold count of 1340 and a GMV of 5万, and a GMV QoQ growth of 184.88%, these bra inserts offer a unique solution for those seeking an invisible lift. The patented design likely gives consumers confidence in its effectiveness, and the need for such a product in the market, especially for enhancing the appearance of different outfits, could have driven its sales growth.

Women's Plain Drop Shoulder Sweater

This sweater had a sold count of 632 and a GMV of 1.11万, with a GMV QoQ growth of 178.78%. Its plain design with a drop shoulder gives it a chic and casual look, making it suitable for various occasions. The long sleeve round neck jumper style is a timeless classic, appealing to fashion-conscious women who want to stay warm and stylish during the fall and winter seasons.

When Injustice Becomes Law Resistance Becomes Duty Shirt

With a sold count of 1394 and a GMV of 3.98万, and a GMV QoQ growth of 171.73%, this shirt's popularity could be attributed to its strong message related to women's rights and equality. It serves as a form of expression for those who advocate for such causes, and its appeal goes beyond just being a piece of clothing, making it a sought-after item among like-minded consumers.

Women's Plain Textured Half Zip Up Sweatshirt

The sold count of this sweatshirt was 1005, with a GMV of 1.48万 and a GMV QoQ growth of 171.69%. Its fitted knit long sleeve round neck pullover design offers a comfortable and stylish option for fall and winter daily wear. The plain textured look gives it a subtle yet fashionable appearance, attracting consumers who prefer a more understated style.

Exposed Seam "Lived In" Garment Washed Oversized Sweatshirt

With a sold count of 875 and a GMV of 2.13万, and a GMV QoQ growth of 167.69%, the "lived in" look of this sweatshirt, with its exposed seams and garment washed finish, gives it a unique and trendy appearance. The oversized style is also popular currently, providing a comfortable and relaxed fit for consumers.

Summary

The womenswear & underwear industry on TikTok US, as evidenced by the data from the week of 2025/01/19 - 2025/01/25, is a dynamic and evolving market. Key factors influencing the market performance include trendy designs, functionality, comfort, and the ability to convey a message or cater to special occasions. For industry practitioners, it is recommended to stay attuned to these consumer preferences. Continuing to offer products with stylish designs that also meet practical needs, such as having pockets or being suitable for different seasons, can help drive sales growth. Additionally, products that can tap into current social and cultural trends, like those related to women's rights, can also gain significant popularity. Keeping an eye on price points and ensuring a good balance between quality and cost is also crucial to succeed in this highly competitive market.