Introduction

The data presented here is sourced from TikTok's analytics for the US market, specifically focusing on the week of 01/19 - 01/25, 2025, within the Household Appliances category. This data is crucial as it provides valuable insights into consumer preferences and market trends, helping both consumers and industry players make informed decisions.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of household appliances with varying sales figures, growth trends, and price ranges. From electric milk machines to air purifiers and space heaters, the variety is quite extensive. The growth rates, measured by GMV QoQ Gross Merchandise Volume Quarter-on-Quarter, also show significant differences, with some products experiencing over 200% growth, while others have more moderate increases.

Detailed Analysis

Electric Bean & Nut Milk & Bean Milk Machine

This electric juicer for making homemade beverages had a sold count of 489 and a GMV of $30,500 with an impressive GMV QoQ growth of 209.94%. Its appeal might lie in the growing trend of consumers preferring to make their own healthy drinks at home, especially during the fall season as it was also marketed as a Halloween gift. The 1200ml capacity and its classification as a kitchen accessory for household use likely contributed to its popularity.

Rechargeable Fabric Shaver Electric Lint Remover

With a sold count of 1466 and a GMV of $18,000, showing a GMV QoQ growth of 201.74%, this lint remover is clearly a hit. The added features like LED display, large capacity container, and 3-settings control, along with its easy-to-grip handle and high-end color matching, make it an attractive option for consumers looking to keep their sweaters and clothes lint-free, especially during the Christmas season as it was pitched as a christmas gift idea.

Wearable Heating Electric Blanket

The wearable heating electric blanket had a sold count of 1433 and a GMV of $57,300, with a GMV QoQ growth of 151.41%. Its soft faux fur and cozy sherpa material, along with features like 7 heat levels and 4H auto off, make it a perfect present for the winter months, including Thanksgiving, Christmas, and New Year. The practicality of having foot pockets and sleeves likely added to its appeal.

Handheld Wireless Vacuum Cleaner

This powerful handheld wireless vacuum cleaner had a sold count of 2160 and a GMV of $10,300, with a GMV QoQ growth of 138.79%. Its strong suction for home, car, and desktop cleaning, along with being marketed as a fall gift, made it a desirable choice for consumers looking for convenient cleaning solutions during the fall season.

2 Pack Hand Warmers Magnetic Rechargeable

The 2 pack hand warmers had a sold count of 634 and a GMV of $4,430.23, with a GMV QoQ growth of 94.23%. With 3 heat settings, USB pocket heater with smart chips providing 20+ hours of safe heat, they are ideal for outdoor activities like skiing and camping during the winter, making them a popular winter gift option.

Twister Air Purifier Black

The Twister Air Purifier had a sold count of 1127 and a GMV of $36,400, with a GMV QoQ growth of 92.01%. Its features such as being a water filter air washer for home and office, an essential oil aroma diffuser with LED night light for the bedroom, and its ability to clean smoke, sweat, stink smell, and deal with pet odors, made it a perfect present for the Thanksgiving, Christmas, and New Year season.

[BOGO] Air Purifier

The [BOGO] Air Purifier had a sold count of 509 and a GMV of $17,900, with a GMV QoQ growth of 89.59%. Its water filter air washer functionality for home and office, along with being an essential oil aroma diffuser with LED lights and its suitability for pet owners and smokers, contributed to its sales during the holiday season.

Dreo Space Heaters for Indoor

The Dreo Space Heaters had a sold count of 2161 and a GMV of $90,900, with a GMV QoQ growth of 80.42%. Its features like 1500W PTC Ceramic fast safety energy efficient heating, along with a thermostat, 1-12H timer, eco mode and fan mode, made it a popular choice for indoor heating in offices and bedrooms during the winter months.

Sirena Twister Air Purifier Black

The Sirena Twister Air Purifier had a sold count of 2198 and a GMV of $109,900, with a GMV QoQ growth of 50.68%. Similar to the other air purifiers, its water filter air cleaner for home, essential oil aroma diffuser with LED night light, and its ability to deal with smoke and pet odors, made it a sought-after product, especially during the holiday season.

Phueut Pressurized Handheld Steam Cleaner

The Phueut Pressurized Handheld Steam Cleaner had a sold count of 349 and a GMV of $14,900, with a GMV QoQ growth of 49.25%. Its multi-surface steamer capabilities with 12 accessories and 12.8oz natural steamer for cleaning kitchen and household areas made it a useful tool for consumers looking to keep their homes clean during the winter months.

Summary

The household appliances market on TikTok US during the week of 01/19 - 01/25, 2025, showed significant growth and diverse consumer preferences. Key factors influencing market performance include the seasonality of products with many being marketed as gifts for holidays like Christmas, Thanksgiving, and New Year, the functionality and features of the appliances such as heating levels, suction power, and air purifying capabilities, and the convenience they offer like wireless operation and rechargeability. For industry practitioners, it would be advisable to focus on these aspects when marketing and developing new products. Highlighting the unique features and seasonal relevance of household appliances can help drive sales and capture the attention of consumers on TikTok US.