Introduction

The data presented here focuses on the collectibles category within the TikTok US market for the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the performance of various collectible products, which is of great significance to both consumers looking for trendy items and the market as a whole to understand emerging trends and consumer preferences.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of collectible products with varying sales figures, growth trends, and price ranges. For instance, the sold count varies from as low as 249 for the "Inferno Authentic Full Size Lid PYT + 2 Trading Cards - Pick Your Team" to as high as 1310 for "On Tyranny: Twenty Lessons from the Twentieth Century -- Timothy Snyder - Paperback". The GMV Gross Merchandise Volume also shows significant differences, with some products like "RTYH Terastal Festival Pack Japanese Pokemon Trading Card Game SV8A Booster Pack 10 Cards Per Pack" having a GMV of 2.83万, while others like "Trucker Hat Patches - Iron On Patch for Trucker Hat Design" have a relatively lower GMV of 608. The growth rates, represented by GMV QoQ Quarter over Quarter, also vary widely, from a high of 348.63% for "On Tyranny: Twenty Lessons from the Twentieth Century -- Timothy Snyder - Paperback" to a lower 52.69% for "Get Ready for Fun: Full Box of 36 Sealed Pokémon TCG Trading Cards!"

Detailed Analysis

On Tyranny: Twenty Lessons from the Twentieth Century -- Timothy Snyder - Paperback

This product had a sold count of 1310 and a remarkable GMV QoQ growth rate of 348.63%. The high growth could potentially be attributed to several factors. It might be due to increased awareness and interest in the topic it covers, perhaps driven by current events or a growing interest in historical and political literature among TikTok users. Additionally, effective marketing on TikTok, such as engaging book reviews or discussions about its content, could have contributed to its popularity and subsequent sales boost.

Paradox Rift Booster Pack

With a sold count of 518 and a GMV QoQ growth rate of 142.06%, the Paradox Rift Booster Pack also showed significant growth. In the collectibles market, especially for items like booster packs, the allure of obtaining rare or valuable cards within the pack can be a major driver of sales. If there have been recent reveals of exciting new cards or a hype around the specific set this booster pack belongs to, it could explain the increased demand and growth in sales.

Japanese Poke Pack Bundle Pokemon Trading Card Game

This product had a sold count of 413 and a GMV QoQ growth rate of 64.77%. The popularity of Pokemon trading cards has been long-standing, and on TikTok, the sharing of unboxing videos, trading experiences, and discussions about rare cards can fuel the demand for such products. The Japanese version might hold additional appeal due to its perceived exclusivity or different card designs compared to other regions.

Summary

The collectibles industry within the TikTok US market during the week of 2025/01/19 - 2025/01/25 shows a vibrant and diverse landscape. Key factors influencing market performance include product uniqueness, marketing efforts on TikTok such as engaging content related to the products, and the inherent appeal of collectible items like trading cards and rare books. For industry practitioners, it is recommended to focus on creating engaging TikTok content to showcase their products, leveraging trends and discussions within the platform to increase awareness. Additionally, understanding the specific interests and preferences of TikTok users can help in tailoring product offerings and marketing strategies to better meet the market demand.