Introduction

The data presented here is sourced from TikTok's analytics for the US market, specifically focusing on the Books, Magazines & Audio category. The time period under consideration is from 2025/01/19 to 2025/01/25. This data is of great significance as it provides insights into the reading preferences of consumers on TikTok in the US, which in turn can impact marketing strategies and the overall book market dynamics.

Analysis and Conclusions

Data Overview

During the week of 2025/01/19 - 2025/01/25, the Books, Magazines & Audio category on TikTok US witnessed a diverse range of sales and growth trends. The sold count and GMV Gross Merchandise Volume varied significantly among the different products. For instance, the sold count ranged from as low as 324 for "Dad, I Want to Hear Your Story - The Gift Your Dad Will Love!" to as high as 26,200 for "Forgotten Home Apothecary : 250 Powerful Remedies at Your Fingertips | Lost Herbal Remedies | Holistic Wellness". The GMV also showed a wide spread, with values like $6,343.73 for "A People's History of the United States by Howard Zinn [Paperback Book]" to $852,600 for "Forgotten Home Apothecary". The growth rates in terms of GMV QoQ Quarter on Quarter also differed, with some products showing high growth like 44.95% for "A People's History of the United States by Howard Zinn [Paperback Book]" and others with relatively lower growth such as 0.44% for "The Forager's Guide to Wild Foods | High-Quality Images & Maps for Plant Identification | Guidelines, Recipes, Full Page Photos, Medicinal Uses".

Detailed Analysis

"A People's History of the United States by Howard Zinn [Paperback Book]"

This book had a sold count of 375 and a GMV of $6,343.73 with a remarkable GMV QoQ growth rate of 44.95%. The popularity of this book could be attributed to its relevance in providing an alternative perspective on US history. It might have caught the attention of TikTok users who are interested in understanding the nation's past from different viewpoints. The paperback format also makes it accessible and affordable for a wide range of readers.

"Dad, I Want to Hear Your Story - The Gift Your Dad Will Love!"

With a sold count of 324 and a GMV of $3,773.8 and a GMV QoQ growth rate of 40.1%, this book seems to target a specific niche of readers who are looking for a sentimental gift for their fathers. The marketing and promotion on TikTok might have focused on the emotional aspect of the book, appealing to users who want to strengthen their bond with their dads through sharing stories.

"Body Safety Box Set I: Four Book Set - Children's Books About Body Safety"

The sold count of this box set was 762 with a GMV of $14,200 and a GMV QoQ growth rate of 28.21%. The increasing awareness about children's safety and the need to educate them about body safety could be the driving factors behind its growth. Parents and educators on TikTok might have been promoting and purchasing these books to teach kids about an important aspect of their well-being.

"Reading fluency stories for kindergarten - first grade beginning reader stories activity book, Child learning, reading comprehension"

Having a sold count of 522 and a GMV of $10,400 with a GMV QoQ growth rate of 26.09%, this activity book caters to the needs of young learners. The focus on reading fluency and comprehension for kindergarten and first-grade students makes it a valuable resource. Its popularity on TikTok could be due to the sharing of educational content by parents and teachers, highlighting the benefits of using such books for early childhood education.

"A Navy Seal's Bug-In Guide | The Ultimate Guide To Survive a Crisis | SHTF Prepping, Food Stockpile & Preservation, Home Security & Self-Defense"

This guide had a sold count of 3,738 and a GMV of $121,700 with a GMV QoQ growth rate of 13.25%. The current global situation and the growing interest in self-sufficiency and preparedness might have led to its high sales. TikTok users who are concerned about potential crises and want to be well-prepared would likely be attracted to such a comprehensive guide on survival and security.

"Forgotten Home Apothecary : 250 Powerful Remedies at Your Fingertips | Lost Herbal Remedies | Holistic Wellness"

With a sold count of 26,200 and a GMV of $852,600 and a GMV QoQ growth rate of 9.1%, this book on herbal remedies and holistic wellness seems to have struck a chord with a large number of TikTok users. The increasing interest in natural and alternative medicine, along with the detailed information provided about various remedies, could be the reasons for its huge success. It might have been shared widely on TikTok by those interested in maintaining their health through natural means.

"100 QUEST Color By Number: Squares + Triangles + Hexagons + Circles - Activity Book for Adults - Christmas Coloring Gift Book for Teens and Adults"

The sold count of this activity book was 437 with a GMV of $5,679.38 and a GMV QoQ growth rate of 5.42%. Its appeal as a coloring book for both teens and adults, especially during the Christmas season, could have contributed to its sales. The fun and relaxing nature of coloring activities, along with its suitability as a gift option, might have been promoted on TikTok, attracting users looking for a creative and enjoyable pastime.

"Somatic Therapy Workbook Exercises to Treat Trauma, Complex PTSD and Dissociation"

Having a sold count of 473 and a GMV of $10,200 with a GMV QoQ growth rate of 0.8%, this workbook targets those dealing with trauma and related mental health issues. The growing awareness and acceptance of mental health concerns on TikTok could have led to its purchase by users who are either seeking help for themselves or for others they know. The workbook's practical exercises might have been seen as a useful resource for dealing with such complex conditions.

"The Forager's Guide to Wild Foods | High-Quality Images & Maps for Plant Identification | Guidelines, Recipes, Full Page Photos, Medicinal Uses"

The sold count of this guide was 650 with a GMV of $21,200 with a GMV QoQ growth rate of 0.44%. The interest in foraging and learning about wild foods, perhaps driven by a desire for a more sustainable lifestyle or a fascination with nature, could have led to its sales. The detailed information provided about plant identification, recipes, and medicinal uses would be valuable for those interested in exploring the outdoors and making use of natural resources.

Summary

The Books, Magazines & Audio market on TikTok US during the week of 2025/01/19 - 2025/01/25 exhibited a diverse range of growth trends. Key factors influencing the market performance include the relevance of the content to current social and cultural trends such as interest in history, family relationships, safety, education, self-sufficiency, health, and nature, the format and affordability of the products, and the effectiveness of marketing and promotion on TikTok. For industry practitioners, it is recommended to closely monitor these trends, understand the needs and interests of TikTok users, and tailor their marketing strategies accordingly. This could involve highlighting the unique features and benefits of their products, collaborating with influencers on TikTok to increase visibility, and creating engaging content that resonates with the target audience.