Introduction

The data presented here focuses on the Luggage & Bags category within the TikTok US market for the week of 01/19 - 01/25, 2025. The source of this data provides valuable insights into the performance of various stores selling luggage and bags on TikTok. Understanding this data is crucial for both consumers looking for popular options and market players aiming to strategize their sales and marketing efforts.

Analysis and Conclusions

Data Overview

The sales figures for the best-selling stores in the Luggage & Bags category on TikTok US during the week of 01/19 - 01/25, 2025, show a diverse range. The GMV Gross Merchandise Volume varies significantly among the stores. For instance, QK BAG had a GMV of $267,100, while Western Cowgirl had a GMV of $92,100. The growth trends also differ, with some stores experiencing growth like Phoinikas with a 12.22% increase in GMV qoq Quarter over Quarter, while others faced declines such as Lovevook Bags with a 50.84% decrease. The average price of the products sold also spans a wide range, from $16.25 at QK BAG to $119.43 at UUH.

Detailed Analysis

QK BAG

QK BAG had a GMV of $267,100 with a -7.72% change in GMV qoq. It sold 16,400 units, had 738 products in total, with 268 sold products. The store had 286 video bloggers promoting its products. The relatively lower average price of $16.25 might have contributed to its higher sold count. However, the negative growth could be due to increased competition or changes in consumer preferences during that week.

Rainbow Boutique LLC

Rainbow Boutique LLC had a GMV of $231,800 with a -19.25% GMV qoq change. It sold 10,600 units, had 57 products in total, with 46 sold products. The presence of 111 video bloggers indicates a decent marketing effort. The higher average price of $21.84 might have affected its sales volume, leading to the decline in GMV qoq.

Lovevook Bags

Lovevook Bags had a GMV of $187,500 with a significant -50.84% GMV qoq decline. It sold only 4,060 units, had 125 products in total, with 68 sold products. The high average price of $46.19 could be a factor in its low sales volume. Additionally, possible reasons for the sharp decline could include issues with product quality perception or ineffective marketing strategies during that week.

Phoinikas

Phoinikas had a GMV of $166,700 with a 12.22% GMV qoq increase. It sold 7,816 units, had only 6 products in total, with 4 sold products. The store had 267 video bloggers. The relatively stable product count and the significant increase in sales could suggest effective marketing campaigns or a sudden surge in consumer demand for its specific products.

Summary

The Luggage & Bags market on TikTok US during the week of 01/19 - 01/25, 2025, was highly competitive and diverse. Key factors influencing the market performance included average price, the number of video bloggers promoting the products, and changes in consumer preferences. For industry practitioners, it is recommended to closely monitor consumer trends, optimize pricing strategies, and collaborate with influential video bloggers to boost sales. Additionally, maintaining product quality and variety is crucial to stay competitive in this dynamic market.