Introduction

The data presented here pertains to the Toys & Hobbies category on TikTok US for the week of 2025/01/26 - 2025/02/01. The source of this data provides valuable insights into the performance of various stores within this popular category. Understanding this data is crucial for both consumers who are interested in the latest trends in toys and hobbies products and for market players looking to gauge their competition and identify growth opportunities.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling stores in the Toys & Hobbies category on TikTok US. Some stores experienced significant growth, while others faced declines. The average price of products also varied widely, indicating different market segments and consumer preferences within this category.

Detailed Analysis

Joyfy-US

Joyfy-US had a GMV Gross Merchandise Volume of $125,900 during the week of 2025/01/26 - 2025/02/01. However, it witnessed a -11.96% decline in GMV quarter-on-quarter qoq. The store sold 6,509 units of products, with an average price of $19.35. The relatively lower average price might suggest that it caters to a more budget-conscious segment of consumers. The decline in GMV could potentially be due to increased competition or changes in consumer demand.

POP MART USSHOP

POP MART USSHOP achieved a GMV of $104,200, with an impressive 42.75% growth in GMV qoq. It sold 1,255 units, having an average price of $83.06. The high average price indicates that it might be targeting a niche market of consumers willing to spend more on premium toys and hobbies products. The significant growth could be attributed to successful marketing strategies, new product launches, or increased brand awareness on TikTok.

TLDonline

TLDonline had a GMV of $67,800, with a staggering 3,734.13% growth in GMV qoq. Despite selling only 2,035 units, the growth rate is remarkable. The average price of its products was $33.34. This sudden growth might be due to a viral marketing campaign, a new and highly sought-after product release, or improved visibility on TikTok.

TokmocOfficial

TokmocOfficial recorded a GMV of $64,700, with a 61.49% growth in GMV qoq. It sold 1,552 units at an average price of $41.67. The growth could be a result of effective product positioning, engaging content on TikTok that drove sales, or an expansion of its customer base.

POPMART US SHOP

POPMART US SHOP had a GMV of $63,800, but unfortunately, it faced a -61.97% decline in GMV qoq. It sold 2,411 units with an average price of $26.47. The decline might be due to various factors such as inventory issues, changes in consumer preferences, or ineffective marketing efforts on TikTok.

Luna Bean

Luna Bean achieved a GMV of $63,400, with an astonishing 1,223.1% growth in GMV qoq. It sold 1,492 units at an average price of $42.47. The significant growth could be attributed to unique product offerings, strong brand presence on TikTok, or successful collaborations with influencers.

MINISO-US

MINISO-US had a GMV of $48,100, with a 48.37% growth in GMV qoq. It sold 613 units with an average price of $78.51. The growth might be due to its reputation for offering quality products at reasonable prices, along with effective marketing on TikTok to reach a wider audience.

JM Cube Art

JM Cube Art had a GMV of $47,900, with a -6.64% decline in GMV qoq. It sold 5,327 units at an average price of $8.99. The large number of units sold despite the decline in GMV could suggest that it offers low-cost products that appeal to a mass market, but perhaps faced challenges in terms of profitability or competition during this period.

Fanttik Collection

Fanttik Collection had a GMV of $41,700, with a -6.05% decline in GMV qoq. It sold 379 units at an average price of $110.16. The high average price and the decline in GMV might indicate that it targets a specific, perhaps more discerning, segment of consumers, and faced difficulties in maintaining or growing its market share during this week.

BRICHER

BRICHER had a GMV of $38,500, with a -46.05% decline in GMV qoq. It sold 2,036 units at an average price of $18.90. The decline could be due to factors like intense competition, changes in consumer preferences for more affordable options, or ineffective marketing strategies on TikTok.

Summary

The Toys & Hobbies market on TikTok US during the week of 2025/01/26 - 2025/02/01 was a mix of growth and decline for different stores. Key factors influencing market performance include pricing strategies, product quality and uniqueness, marketing efforts on TikTok, and the ability to adapt to changing consumer preferences. For industry practitioners, it is recommended to closely monitor these factors, invest in effective marketing campaigns on TikTok to increase brand visibility, continuously innovate product offerings to meet consumer demands, and analyze competitor data regularly to stay ahead in this competitive market.