Introduction

The data presented here focuses on the Pet Supplies category within the TikTok U.S. market for the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the performance of various pet supply stores on TikTok, which is of great significance to both consumers and the market. For consumers, it helps them identify popular and reliable stores to purchase pet supplies. For the market, it showcases the trends and competitiveness among different stores in this specific category.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance among the best-selling pet supply stores on TikTok U.S. during the week of 2025/01/19 - 2025/01/25. In terms of GMV Gross Merchandise Volume, the values vary significantly. For instance, Meowant had a GMV of 17.86万, while Potaroma Pets had a GMV of 3.95万. The growth trends also differ widely. Some stores experienced significant growth like cat pick with a 123.98% increase in sold count, while others like Geoorood pet shop had a substantial decline of -69.46% in GMV. The average price of products sold in these stores also spans a wide range, from $14.64 at Freezbone to $210.09 at Meowant.

Detailed Analysis

Meowant

Meowant had a GMV of 17.86万 during the week, but it faced a -27.76% decline in GMV quarter-on-quarter qoq. Despite this decline, it still had a relatively high average price of $210.09 per product. The store sold 850 units of products, with 11 different products being sold out of a total of 25 product offerings. The relatively high price point might be a factor contributing to the qoq decline, as consumers could be more price-sensitive in the pet supplies market, especially during this specific week.

Freezbone

Freezbone showed an impressive growth with an 83.11% increase in GMV. It had a large number of sold counts, reaching 5786 units. The average price of its products was $14.64, which is relatively low compared to some other stores. This lower price point could potentially be attracting more customers, leading to the significant growth in sales. Additionally, with 18 different products sold out of 38 offerings, it seems to have a diverse product range that caters to different consumer needs within the pet supplies category.

Potaroma Pets

Potaroma Pets had a GMV of 3.95万 and experienced a 41.39% growth in GMV qoq. It sold 1992 units of products, with 17 different products being sold out of 21 offerings. The average price of its products was $19.84. The growth could be attributed to various factors such as effective marketing on TikTok, offering products that are in high demand among pet owners, or having a good reputation for product quality. The relatively moderate price point also makes its products more accessible to a wider range of consumers.

Summary

In conclusion, the pet supplies industry on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 was characterized by diverse performance among the best-selling stores. Key factors influencing market performance include product pricing, the variety of products offered, and the effectiveness of marketing on TikTok. For industry practitioners, it is recommended to closely monitor price sensitivity of consumers, continuously update and diversify product offerings, and leverage the power of TikTok's marketing channels to drive sales and growth. By understanding these factors and adapting strategies accordingly, pet supply stores can better position themselves in this competitive market.