Introduction

The data presented here focuses on the Beauty & Personal Care category within the TikTok U.S. market for the week of 2025/01/19 - 2025/01/25. The source of this data is not specified in the given information, but it provides valuable insights into the performance of various stores in this highly competitive sector. Understanding these trends is crucial for both consumers looking for popular products and for market players aiming to stay ahead in the game.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance metrics among the best-selling stores in the Beauty & Personal Care category on TikTok U.S. during the specified week. The Gross Merchandise Volume GMV varies significantly, with Tarte Cosmetics leading the pack with a GMV of 145.99万, followed by other notable stores such as medicube, wavytalk, and Fenty Beauty. Growth trends also differ widely, with some stores experiencing substantial growth like Fenty Beauty with a 172.08% GMV qoq quarter-on-quarter increase, while others like wavytalk faced a decline of 37.24%.

The average price of products sold across these stores also spans a wide range, from $19.72 at BoomBoom to $48.21 at WNP SKINCARE. The number of products sold, sold product count, and the count of video bloggers associated with each store also contribute to the overall complexity of the market landscape.

Detailed Analysis

Tarte Cosmetics

Tarte Cosmetics had an impressive week with a GMV of 145.99万 and a growth rate of 95.76% in GMV qoq. They sold 5.92万 units of products, with 83 out of 159 products being sold. The average price of their products was $24.66. This success could potentially be attributed to their strong brand presence, effective marketing strategies on TikTok, and a product line that resonates well with the target audience. Their association with 1149 video bloggers might have also played a significant role in driving sales, as these bloggers could have effectively promoted their products to a wide range of consumers.

Fenty Beauty

Fenty Beauty witnessed an extraordinary growth of 172.08% in GMV qoq, reaching a GMV of 76.64万. They sold 2.17万 units, with 51 out of 111 products being sold. The average price was $35.39. Their success might be due to their innovative product offerings, which often attract a lot of attention on social media platforms like TikTok. Additionally, their marketing campaigns that focus on inclusivity and diversity could have struck a chord with consumers, leading to increased sales and brand loyalty.

medicube

medicube, on the other hand, had a GMV of 83.57万 but faced a decline of 22.73% in GMV qoq. They sold 1.85万 units, with 54 out of 93 products being sold, and an average price of $45.15. The decline could be a result of various factors such as increased competition, changes in consumer preferences, or perhaps less effective marketing efforts compared to their competitors. It would be interesting to further investigate what might have caused this dip in performance.

Summary

In conclusion, the Beauty & Personal Care market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 was a dynamic and competitive space. Key factors influencing the market performance of these best-selling stores include brand reputation, product innovation, marketing strategies, and the ability to engage with video bloggers for effective promotion. For industry practitioners, it is essential to continuously monitor these trends, adapt their product offerings and marketing approaches accordingly, and focus on building strong brand identities to succeed in this highly competitive market.