Introduction

The data presented here is sourced from TikTok's analytics for the US market, specifically focusing on the shoes category during the week of 01/19 - 01/25 in 2025. This data on the best-selling stores is of great significance as it provides valuable insights into consumer preferences, market trends, and the performance of different shoe brands and retailers on the TikTok platform. It helps both consumers to make informed choices and industry practitioners to strategize and adapt their marketing and sales approaches.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance among the best-selling shoe stores on TikTok US during the specified week. The Gross Merchandise Volume GMV varies significantly, with Crocs leading the pack with a GMV of $384,400, while other stores like FootHunter have a GMV of $46,300. The Quarter-on-Quarter QoQ growth rates also differ widely, from a significant decline of 49.3% for EVELLYHOOTD US to a remarkable growth of 196.56% for NOBULL. The average price of shoes sold across these stores ranges from $15.88 at FootHunter to $106.76 at NOBULL, indicating a wide spectrum of price points in the market.

Detailed Analysis

Crocs

Crocs, with a GMV of $384,400, is the top-performing store in terms of GMV during this week. However, it experienced a 17.12% QoQ decline. Despite this decline, it still managed to sell 8,932 pairs of shoes. The average price of Crocs shoes was $43.04. One possible reason for the decline could be increased competition in the market or a shift in consumer preferences towards other styles or brands. But its established brand name and wide product range likely contributed to its high sales volume.

NOBULL

NOBULL had an astonishing 196.56% QoQ growth in GMV, reaching $47,400. Although it sold only 444 pairs of shoes, its average price was a relatively high $106.76. This could indicate that NOBULL is targeting a niche market segment that is willing to pay a premium for its products. Perhaps a successful marketing campaign on TikTok during this week led to increased visibility and demand among this specific group of consumers.

FootHunter

FootHunter, on the other hand, had a GMV of $46,300 with a 24.56% QoQ decline. It sold 2,913 pairs of shoes at an average price of $15.88. The lower average price might suggest that it caters to a more budget-conscious consumer segment. The decline could be due to factors such as intense competition from other budget-friendly shoe options or a lack of effective marketing strategies to stand out on the TikTok platform.

Summary

In conclusion, the shoe market on TikTok US during week 03 of 2025 is highly competitive and diverse. Key factors influencing the market performance include brand reputation, pricing strategy, and the effectiveness of marketing on the TikTok platform. For industry practitioners, it is crucial to closely monitor these factors and adapt their strategies accordingly. Brands with a strong brand image like Crocs need to focus on innovation and maintaining their customer base, while emerging brands like NOBULL can continue to target niche markets and leverage effective marketing campaigns to drive growth. Stores catering to budget-conscious consumers, such as FootHunter, should work on differentiating themselves through unique product offerings or more engaging marketing to reverse any declining trends.