Introduction

The data presented here is sourced from TikTok's analytics for the US Home Supplies category during the week of 2025/01/19 - 2025/01/25. This data is of significant importance as it provides valuable insights into the performance of various stores within the home supplies segment on TikTok. It helps consumers understand which stores are popular and successful, while also giving market players an idea of the competition and trends in this specific market.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance among the best-selling stores in the Home Supplies category on TikTok US during the specified week. The Gross Merchandise Volume GMV varies significantly from store to store. For instance, Mavwicks Fragrances LLC had a GMV of $271,400, while Raybee Furniture had a GMV of $86,600. The growth trends also differ, with some stores experiencing growth like R & W Co. with a 26.93% GMV quarter-on-quarter qoq growth, while others faced declines such as VTOPMART-TT with a -50.78% GMV qoq decline. The average price of products sold also spans a wide range, from $9.72 at Mavwicks Fragrances LLC to $58.19 at Raybee Furniture.

Detailed Analysis

Mavwicks Fragrances LLC

Despite having a relatively high GMV of $271,400, Mavwicks Fragrances LLC experienced a significant -34.67% qoq decline. This could potentially be due to various factors. Maybe there was increased competition in the home fragrance segment during that week, or perhaps their marketing efforts did not resonate as well with the TikTok audience as in previous periods. With an average price of $9.72 and 2.79 million units sold, it seems they have a relatively affordable product offering, but something led to the decline in overall sales volume.

R & W Co.

R & W Co. had a GMV of $239,700 with an impressive 26.93% qoq growth. Their success could be attributed to several factors. They sold 1.96 million units with an average price of $12.22. It's possible that they launched a new and appealing product line during that week, or their TikTok marketing campaigns were highly effective in reaching a wider audience and driving sales. Their product count of 34 and sold product count of 22 suggest a diverse range of offerings that might have attracted customers.

Muddy Mat

Muddy Mat had a GMV of $210,700 but a -23.26% qoq decline. With only 3,198 units sold at an average price of $65.89, it appears that their product might be a higher-end or niche offering. The decline could be due to limited market demand for their specific type of home supply product during that week, or perhaps they faced challenges in marketing their relatively expensive item effectively on TikTok.

Summary

The Home Supplies market on TikTok US during the week of 2025/01/19 - 2025/01/25 was a dynamic landscape with varying levels of success among different stores. Key factors influencing market performance include product pricing, marketing effectiveness on TikTok, and the ability to meet consumer demand. For industry practitioners, it's crucial to closely monitor these factors. Stores should focus on optimizing their marketing strategies on TikTok to increase brand awareness and drive sales. They should also consider adjusting their product pricing and offerings based on market trends and consumer preferences. Additionally, continuously innovating and launching new and appealing products can help maintain a competitive edge in this vibrant market.