Introduction

The data presented here focuses on the Tools & Hardware category on TikTok US for the week of 2025/01/19 - 2025/01/25. The source of this data is Gloda, which provides valuable insights into the performance of various stores in this specific market segment. Understanding this data is crucial for both consumers, who can make informed purchasing decisions, and for market players, who can strategize their business operations based on these trends.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance metrics among the best-selling Tools & Hardware stores on TikTok US during the specified week. The Gross Merchandise Volume GMV varies significantly from store to store. For instance, vevor store had a GMV of 42.98万, while CGC TOOL had 16.17万. The Quarter-on-Quarter QoQ growth rates also show a mixed picture. Some stores like CGC TOOL experienced a significant growth of 57.07%, while others like Fanttik had a decline of 44.23%. The average price of products sold across these stores also differed, ranging from $16.12 at CGC TOOL to $116.17 at SEESII Tools.

Detailed Analysis

vevor store

vevor store had a relatively high GMV of 42.98万, but it faced a QoQ decline of 22.21%. With 5941 units sold and an average price of $72.35, it seems that despite the decline, it still holds a significant market share. The relatively high average price might be a factor contributing to the decline if consumers are becoming more price-sensitive in this category.

CGC TOOL

CGC TOOL, on the other hand, showed an impressive growth of 57.07% with a GMV of 16.17万. It sold 1万 units, having an average price of $16.12. The low average price could be attracting more customers, leading to the significant growth. Additionally, its marketing strategies on TikTok might be more effective in reaching a wider audience compared to other stores.

Fanttik

Fanttik had a GMV of 11.13万 with a substantial QoQ decline of 44.23%. With 2331 units sold at an average price of $47.73, it's possible that changes in consumer preferences or increased competition from other stores offering similar products could be the reasons behind the decline.

Summary

In conclusion, the Tools & Hardware market on TikTok US during the week of 2025/01/19 - 2025/01/25 was a dynamic one. Key factors influencing the market performance include pricing, marketing strategies, and consumer preferences. Stores with lower average prices like CGC TOOL seemed to have an advantage in terms of growth, while those with higher prices like SEESII Tools might need to reevaluate their pricing strategies. For industry practitioners, it's essential to closely monitor these trends, focus on effective marketing on TikTok to increase brand visibility, and continuously adapt to changing consumer preferences to stay competitive in this market.