Introduction

The data presented here focuses on the Jewelry Accessories & Derivatives category within the TikTok U.S. market for the week spanning from 01/19 - 01/25, 2025. The source of this data is not specified in the given information, but it provides valuable insights into the performance of various stores dealing with jewelry accessories and their derivatives. Understanding this data is crucial for both consumers looking for popular products and market players aiming to gauge the competition and trends.

Analysis and Conclusions

Data Overview

The sales figures for the best-selling stores in the Jewelry Accessories & Derivatives category on TikTok U.S. during the week of 01/19 - 01/25, 2025, show a diverse range. The GMV Gross Merchandise Volume varies significantly among the stores. For instance, Delzzad Jewelry had a GMV of 7.17万, while YSDD Jewelry Official had a GMV of 2.76万. The growth trends also differ, with some stores experiencing significant declines like Ucciyo Jewelry-USA with a -28.54% change in GMV qoq Quarter-on-Quarter, while others had remarkable growth such as Freya Jewelry Shop with a 103.67% increase. The average price of products across these stores also spans a wide range, from $7.37 at Wang Shuo Fashion Jewelry to $78.89 at Christin Marie Studio.

Detailed Analysis

Delzzad Jewelry

Delzzad Jewelry had a GMV of 7.17万 during the week. However, it faced a -20.08% decline in GMV qoq. With 2052 units sold and an average price of $34.93, it seems that despite the decline, it still holds a significant position in the market. The relatively lower average price might attract a larger customer base, but factors like competition or changes in consumer preferences could be contributing to the decline.

ATTA-jewelry

ATTA-jewelry had a GMV of 6.61万 with a -18.53% decline in GMV qoq. It sold 1656 units with an average price of $39.89. Similar to Delzzad Jewelry, the decline could be due to various factors such as emerging competitors offering similar products at more attractive prices or a shift in consumer focus towards different styles or brands within the jewelry accessories category.

PAVOI

PAVOI had a GMV of 5.8万 with a relatively minor -3.98% decline in GMV qoq. It had a high sold count of 3286 units, which could be attributed to its average price of $17.66, making its products more affordable compared to some of the other stores. This affordability might be a key factor in maintaining its sales volume despite the slight decline.

Christin Marie Studio

Christin Marie Studio witnessed a remarkable 64.09% growth in GMV qoq with a GMV of 5.79万. It sold 734 units with an average price of $78.89. The high average price might suggest that it caters to a niche market segment that values high-quality and unique jewelry pieces. The growth could be due to successful marketing strategies, word-of-mouth referrals, or the introduction of new and appealing product lines.

Wang Shuo Fashion Jewelry

Wang Shuo Fashion Jewelry had a GMV of 4.53万 with a 6.35% growth in GMV qoq. It had an extremely high sold count of 6148 units, mainly due to its very low average price of $7.37. This store seems to target a mass market with budget-friendly jewelry options, which has proven successful in terms of sales volume growth.

Ucciyo Jewelry-USA

Ucciyo Jewelry-USA had a GMV of 4.1万 with a significant -28.54% decline in GMV qoq. It sold 823 units with an average price of $49.84. The decline could be a result of various factors such as ineffective marketing, changes in consumer preferences towards more affordable or trendy options, or increased competition from other stores offering similar products at better prices.

YSDD Jewelry Official

YSDD Jewelry Official had a GMV of 2.76万 with a -32.7% decline in GMV qoq. It sold 505 units with an average price of $54.60. The decline might be due to factors like a lack of innovation in product offerings, failure to adapt to changing consumer demands, or intense competition from other jewelry stores on TikTok U.S.

Metfine

Metfine had a GMV of 2.71万 with a -41.51% decline in GMV qoq. It sold 1945 units with an average price of $13.92. The significant decline could be attributed to multiple factors such as poor product quality perception, ineffective marketing campaigns, or a shift in consumer preferences away from its product range.

Crescent Cast Healing Crystals

Crescent Cast Healing Crystals had a GMV of 2.68万 with an astonishing 83.73% growth in GMV qoq. It sold 469 units with an average price of $57.07. The growth could be due to the increasing popularity of healing crystals within the jewelry accessories category, along with effective marketing and a unique product offering that appeals to consumers interested in both jewelry and holistic well-being.

Freya Jewelry Shop

Freya Jewelry Shop had a GMV of 2.65万 with an incredible 103.67% growth in GMV qoq. It sold 1935 units with an average price of $13.71. The high growth rate could be a result of innovative marketing strategies, offering trendy and affordable products that resonate with a large segment of TikTok U.S. users, or perhaps a recent boost in brand awareness through social media campaigns.

Summary

The Jewelry Accessories & Derivatives market on TikTok U.S. during the week of 01/19 - 01/25, 2025, was highly dynamic. Key factors influencing market performance include product pricing, marketing strategies, and the ability to adapt to changing consumer preferences. Stores with lower average prices like Wang Shuo Fashion Jewelry and PAVOI were able to achieve significant sales volumes, while those with higher average prices like Christin Marie Studio and Crescent Cast Healing Crystals targeted niche markets and still experienced growth. For industry practitioners, it is essential to closely monitor consumer trends, invest in effective marketing campaigns, and continuously innovate product offerings to stay competitive in this vibrant market.