Introduction

The data presented here focuses on the Sports & Outdoor category within the TikTok US market for the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the performance of various stores in this niche. Understanding these trends is crucial for both consumers looking for popular products and for market players aiming to optimize their strategies.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance among the best-selling Sports & Outdoor stores on TikTok US during the specified week. The GMV Gross Merchandise Volume figures vary significantly, with some stores experiencing substantial drops while others showing growth. For instance, Halara US had a GMV of 132.86万, but with a -46.55% quarter-on-quarter qoq change. On the other hand, LICHICO had a GMV of 48.13万 with a remarkable 35.17% qoq growth. The sold count also differs widely, from as low as 2860 for Yagudfitness to as high as 3.79万 for Halara US. The average price per item ranges from $20.35 for Sports-Girl to $204.36 for LICHICO, indicating a broad spectrum of pricing strategies within the category.

Detailed Analysis

Halara US

Halara US, despite having a relatively high sold count of 3.79万, faced a significant decline in GMV with a -46.55% qoq change. This could potentially be due to various factors such as increased competition, changes in consumer preferences, or pricing issues. With an average price of $35.06, it's possible that competitors offering similar products at more attractive prices might have drawn customers away. Additionally, the product count of 508 and sold product count of 142 suggest that there could be room for improvement in product selection or marketing to boost sales.

LICHICO

LICHICO stands out with its 35.17% qoq growth in GMV, reaching 48.13万. The relatively low sold count of 2355 compared to some other stores might indicate that they are focusing on higher-end or niche products, as evidenced by the high average price of $204.36. Their success could be attributed to effective marketing strategies that target a specific segment of consumers who are willing to pay a premium for quality Sports & Outdoor products. With only 20 product types and 12 sold product count, they seem to have a curated selection that appeals to their target market.

Yagudfitness

Yagudfitness had a GMV of 26.5万 with a 28.07% qoq growth. Their sold count of 2860 and average price of $92.67 suggest that they might be offering products that are in demand among a particular group of consumers. The relatively small number of products 29 in total with 10 sold product count implies that they have a focused product line. This could be an advantage as it allows them to concentrate their marketing efforts and build a strong brand identity within their niche.

Summary

In conclusion, the Sports & Outdoor category on TikTok US for the week of 2025/01/19 - 2025/01/25 shows a dynamic market landscape. Key factors influencing store performance include pricing, product selection, and marketing strategies. Stores that can adapt to changing consumer preferences, offer competitive prices, and effectively market their products are more likely to succeed. For industry practitioners, it's essential to closely monitor these trends, analyze the performance of competitors, and continuously optimize their own offerings to stay ahead in this competitive market.