Introduction

The data presented here pertains to the Muslim Fashion week on TikTok U.S. during the period of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the performance of various stores within the Muslim fashion niche on the TikTok platform. This information is significant not only for consumers who are interested in Muslim fashion but also for the market as a whole, as it helps in understanding the trends, preferences, and the economic viability of different stores.

Analysis and Conclusions

Data Overview

During the Muslim Fashion week on TikTok U.S. from 2025/01/19 to 2025/01/25, we witnessed a diverse range of performance among the best-selling stores. The Gross Merchandise Volume GMV varied significantly, with LumosModesty leading the pack with a GMV of $6971.57. Some stores like sooroyalty showed an impressive growth rate of 248.11% in GMV, while others like FITH - Modest Workout Apparel had a decline of 38.44%. The sold count also differed, with LumosModesty having 425 sold items and Al Ghuraba Threads having only 27. The average price of products ranged from $16.40 at LumosModesty to $89.99 at Al Ghuraba Threads.

Detailed Analysis

LumosModesty

LumosModesty had the highest GMV of $6971.57 during the week. With a sold count of 425 and an average price of $16.40, it seems to have struck a good balance between affordability and popularity. The 26.07% growth in GMV quarter-on-quarter qoq indicates that it is steadily growing its market share. This could be due to its wide range of products 11 product count with 8 sold product count and perhaps effective marketing strategies on TikTok, leveraging the platform's reach to attract customers.

sooroyalty

sooroyalty had a remarkable growth rate of 248.11% in GMV, reaching $2516.8. Although it had a relatively lower sold count of 98 compared to some other stores, its average price of $25.68 might suggest that it offers more premium or specialized products. The significant growth could be attributed to a recent marketing campaign that caught the attention of TikTok users, or perhaps it introduced new and trendy products during the Muslim Fashion week that appealed to a niche segment of the market.

Al Ghuraba Threads

Al Ghuraba Threads had a GMV of $2429.73 with a sold count of 27. Its average price of $89.99 is quite high, which might indicate that it caters to a more exclusive or high-end clientele. The 0% growth in GMV qoq could imply that it has a stable but perhaps not rapidly expanding customer base. It could be focusing on maintaining its quality and brand image among its existing customers rather than aggressively pursuing new ones.

FITH - Modest Workout Apparel

FITH - Modest Workout Apparel had a GMV of $2336.66 with a decline of 38.44% qoq. With a sold count of 127, it seems to have a decent customer base, but the decline in GMV could be due to various factors. Maybe the competition in the modest workout apparel category on TikTok has intensified, or it could be that its pricing strategy needs adjustment. Its average price of $18.40 might not be as competitive as some other offerings in the market.

Summary

In conclusion, the Muslim Fashion week on TikTok U.S. during 2025/01/19 - 2025/01/25 showcased a dynamic market for Muslim fashion stores. Key factors influencing the market performance include pricing, product variety, and effective marketing on TikTok. Stores that were able to offer a good combination of affordable yet trendy products, along with engaging marketing campaigns on TikTok, tended to perform better. For industry practitioners, it is recommended to closely monitor the competition, continuously innovate in product offerings, and optimize marketing strategies on TikTok to stay ahead in this competitive market.