Introduction

The data presented here focuses on the Kids' Fashion week on TikTok in the US, covering the period from 01/19 - 01/25, 2025. The source of this data provides valuable insights into the performance of various kids' fashion stores on the platform. Understanding this data is crucial for both consumers looking for trendy kids' fashion items and for market players aiming to stay ahead in this competitive segment.

Analysis and Conclusions

Data Overview

During the week of 01/19 - 01/25, 2025, several kids' fashion stores on TikTok US showed diverse performance in terms of Gross Merchandise Volume GMV, growth rates, and average prices. The GMV figures ranged from $2,126.48 Drecage Store to $15,600 BIG ELEPHANT Apparel. Growth rates varied significantly as well, with some stores experiencing substantial growth like cocokidsclothing with a 176.91% increase in GMV, while others faced declines such as Drecage Store with a -41.24% change in GMV. The average price of products sold also differed across stores, from $9.44 didida girl to $39.00 Comfrt.

Detailed Analysis

BIG ELEPHANT Apparel

BIG ELEPHANT Apparel had a GMV of $15,600 during the week. However, it faced a -28.01% decline in GMV quarter-on-quarter qoq. With 522 units sold and an average price of $29.87, it's possible that factors such as increased competition or changes in consumer preferences might have contributed to this decline. Despite the dip, it still remains one of the top-selling stores, indicating a strong brand presence.

little western boutique

On the other hand, little western boutique had a GMV of $9,269.1 and a remarkable 51.67% growth in GMV qoq. With 318 units sold and an average price of $29.15, this store seems to be on an upward trend. It could be due to effective marketing strategies on TikTok, appealing product designs, or a better understanding of the current kids' fashion trends, which led to increased consumer interest and higher sales.

TTYAOVO

TTYAOVO had a GMV of $6,626.73 with a relatively stable performance as the qoq change was only -0.08%. Selling 379 units at an average price of $17.48, this store might have a consistent customer base that relies on its product offerings. Its ability to maintain a steady GMV in a competitive market suggests a well-defined brand identity and reliable product quality.

UPORPOR

UPORPOR had a GMV of $3,969.68 and a -16.96% decline in GMV qoq. With 157 units sold and an average price of $25.28, it might need to reevaluate its marketing approach or product line to regain growth momentum. Possible reasons for the decline could include less engaging content on TikTok or not keeping up with the latest kids' fashion trends.

cocokidsclothing

cocokidsclothing had an outstanding performance with a GMV of $3,645.09 and a whopping 176.91% growth in GMV qoq. Selling 156 units at an average price of $23.37, this store's success could be attributed to innovative marketing campaigns on TikTok, unique product offerings, or a combination of both. It has clearly caught the attention of consumers and is making a mark in the kids' fashion market.

Comfrt

Comfrt had a GMV of $3,120 with an astonishing 566.67% growth in GMV qoq. Despite selling only 80 units at a relatively high average price of $39.00, its growth indicates that it has tapped into a niche market or has a highly desirable product. It could be leveraging TikTok's platform to showcase its exclusive products to a targeted audience.

Crocs

Crocs had a GMV of $3,002.2 and a 7.9% growth in GMV qoq. Selling 84 units at an average price of $35.74, Crocs is a well-known brand. Its growth on TikTok during this period could be due to its brand recognition combined with effective marketing efforts on the platform, such as collaborating with popular video bloggers or creating engaging content related to kids' Crocs products.

didida girl

didida girl had a GMV of $2,501.61 and a 43.64% growth in GMV qoq. With 265 units sold at an average price of $9.44, this store offers more affordable products compared to some others. Its growth might be because it caters to a budget-conscious segment of consumers who are looking for trendy kids' fashion items at a reasonable price.

Pig Baby

Pig Baby had a GMV of $2,144.2 and a massive 545.82% growth in GMV qoq. Selling 150 units at an average price of $14.29, Pig Baby's success could be due to its unique product offerings, engaging TikTok content, or a combination of both. It has managed to attract a significant number of customers and boost its sales significantly during this week.

Drecage Store

Drecage Store had a GMV of $2,126.48 and a -41.24% decline in GMV qoq. With 152 units sold and an average price of $13.99, it seems to be facing challenges. Possible reasons could include ineffective marketing strategies, not adapting to the latest trends in kids' fashion, or facing strong competition from other stores on TikTok.

Summary

In conclusion, the kids' fashion market on TikTok US during the week of 01/19 - 01/25, 2025, was highly dynamic. Key factors influencing the performance of these stores included marketing strategies on TikTok, product quality and design, understanding of consumer preferences, and the ability to adapt to changing trends. For industry practitioners, it's essential to focus on creating engaging content on TikTok, offering unique and trendy products, and constantly monitoring and adapting to consumer demands. By doing so, they can increase their chances of success in this competitive and ever-evolving kids' fashion market.