Introduction

The data presented here focuses on the Household Appliances category within the TikTok U.S. market for the week of 01/19 - 01/25, 2025. The source of this data provides valuable insights into the performance of various stores selling household appliances on TikTok. Understanding this data is crucial for both consumers looking for popular and reliable stores to purchase from, as well as for market players aiming to gauge their competition and identify trends.

Analysis and Conclusions

Data Overview

The sales figures for the best-selling stores in the Household Appliances category on TikTok U.S. during the specified week show a diverse range of performance. The GMV Gross Merchandise Volume varies significantly among the stores. For instance, Homeika had a GMV of 27.35万, while Wyze had 11.32万. The growth trends also differ, with some stores experiencing negative growth like Voweek with a -48.37% GMV qoq Quarter over Quarter, while others like Dreo US had a significant positive growth of 61.48%. The average price of the products sold in these stores also spans a wide range, from $37.46 at Phueut-Official to $147.77 at Wyze.

Detailed Analysis

Homeika

Homeika, with a GMV of 27.35万, had a -39.78% GMV qoq decline. Despite this, it still managed to have a relatively high sold count of 2818. The average price of its products was $97.04. The possible reasons for the decline could be increased competition in the market, changes in consumer preferences, or perhaps ineffective marketing strategies on TikTok during that week.

Ninja Kitchen US

Ninja Kitchen US had a GMV of 18.04万 and a -21.21% GMV qoq decline. It had 1758 units sold. With an average price of $102.61, it might be facing challenges such as competitors offering similar products at more attractive prices or not being able to effectively target the right audience on TikTok.

Dreo US

Dreo US stands out with a 61.48% GMV qoq growth and a GMV of 13.51万. It had 3003 units sold. This significant growth could be attributed to successful marketing campaigns on TikTok, offering unique product features that appealed to consumers, or perhaps having a more competitive pricing strategy compared to its rivals.

Summary

The Household Appliances market on TikTok U.S. during the week of 01/19 - 01/25, 2025, shows a complex picture. Key factors influencing the market performance include pricing, marketing strategies on TikTok, and the ability to meet consumer demands. For industry practitioners, it is recommended to closely monitor competitors' strategies, focus on product differentiation, and continuously optimize marketing efforts on TikTok to stay competitive and drive sales growth.