Introduction

The data presented here focuses on the collectibles category within the TikTok US market for the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the performance of various stores dealing with collectibles. Understanding this data is crucial for both consumers who are interested in collectibles and market players looking to gauge the market trends and competition in this specific segment.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance metrics among the best-selling collectibles stores on TikTok US during the specified week. The Gross Merchandise Volume GMV varies significantly from store to store. For instance, TradersShop had a GMV of $220,100, while CantStopTCG had a GMV of $113,300. The Quarter-on-Quarter QoQ growth rates also differ widely. Some stores like CantStopTCG experienced an astonishing 257.92% growth in GMV QoQ, while others like Calipokehouse had a negative growth rate of -10.11%. The average price of products sold also spans a wide range, from $58.19 at Troosh24 to $1332.74 at CantStopTCG.

Detailed Analysis

TradersShop

TradersShop emerged as one of the top performers with a GMV of $220,100 and a QoQ growth rate of 46.01%. With 2341 units sold and an average price of $94.01, it indicates a healthy demand for the collectibles it offers. The relatively high sold count ratio of 2.88% suggests that it has a significant share of the market transactions during the week. The store might be leveraging effective marketing strategies on TikTok, perhaps through engaging video content that attracts collectors, thereby driving sales.

Crippen Rippen

Crippen Rippen had a GMV of $211,600 and a QoQ growth rate of 6.83%. It sold 2296 units with an average price of $92.14. The store's performance seems to be relatively stable, although its growth rate is not as high as some of the others. It could potentially explore new marketing initiatives on TikTok to boost its growth further, such as collaborating with popular video bloggers to increase brand awareness and drive more traffic to its store.

Calipokehouse

Calipokehouse had a GMV of $180,900 with a negative QoQ growth rate of -10.11%. Despite selling 2477 units, the average price of its products was $73.05. The decline in GMV could be due to various factors. It might be facing increased competition from other stores, or perhaps its product offerings need to be refreshed to better align with the current market demand. It could consider conducting market research to understand the changing preferences of collectors and adjust its inventory accordingly.

Summary

The collectibles market on TikTok US during the week of 2025/01/19 - 2025/01/25 is highly competitive and diverse. Key factors influencing the market performance of these stores include effective marketing on TikTok, product pricing, and the ability to meet the changing demands of collectors. For industry practitioners, it is recommended to closely monitor the market trends, engage with video bloggers to increase brand visibility, and continuously update their product offerings to stay relevant in this dynamic market.