Introduction

The data presented here focuses on the Books, Magazines & Audio category on TikTok in the US market for the week spanning from 2025/01/19 to 2025/01/25. The source of this data provides valuable insights into the performance of various book stores on the platform, which is of great significance to both consumers looking for popular book sources and the market as a whole to understand the trends and preferences in the book-selling realm on TikTok.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance among the best-selling book stores on TikTok US during the specified week. In terms of Gross Merchandise Volume GMV, there are significant differences. For instance, The Lost Skills had a GMV of 147.28万, while stores like itsjosephnguyen had a GMV of 2.94万. The growth trends also vary widely, with some stores showing growth like HarperCollins with a 107.72% GMV qoq quarter-on-quarter increase, while others like Alabaster Co had a significant decline of -40.15% in GMV qoq. The average price of products sold across these stores also spans a wide range, from $13.03 at Hear Your Story to $88.85 at Author Kelsie Rae.

Detailed Analysis

The Lost Skills

The Lost Skills emerged as a top performer with a high GMV of 147.28万. Despite a -4.92% qoq decline in GMV, it still managed to sell a significant number of products, with 4.52万 sold count. The average price of its products was $32.60. This store's continued success might be attributed to its established brand presence, a wide range of offerings within the books category, and potentially effective marketing strategies on TikTok that have maintained its popularity among consumers.

HarperCollins

HarperCollins had an impressive growth rate with a 107.72% increase in GMV qoq, reaching a GMV of 5.16万. It sold 2062 products during the week. The average price of its products was $25.01. This significant growth could be due to new releases, targeted marketing campaigns on TikTok that effectively reached a wider audience, or perhaps collaborations with popular video bloggers on the platform that boosted its visibility and sales.

Alabaster Co

Alabaster Co, on the other hand, faced a sharp decline with a -40.15% decrease in GMV qoq, with a GMV of 8.11万. It sold 2578 products. The average price of its products was $31.46. The decline could potentially be due to increased competition, less effective marketing strategies compared to its peers, or a lack of new and exciting product offerings during the week that failed to capture the attention of TikTok users.

Summary

In conclusion, the book-selling industry on TikTok US during the week of 2025/01/19 - 2025/01/25 was a mix of successes and challenges for different stores. Key factors influencing market performance include effective marketing on TikTok, having a diverse range of products, and timely new releases. For industry practitioners, it is crucial to focus on these aspects. Stores should continuously evaluate and improve their marketing strategies on TikTok, ensure a wide variety of products to cater to different consumer tastes, and plan strategic new product launches to stay competitive in this dynamic market.