Introduction

The data presented here is sourced from TikTok's analytics for the US market, specifically focusing on the Miscellaneous Home category during the week of 2025/01/12 - 2025/01/18. This data is of great significance as it provides valuable insights into the consumer preferences and market trends within this particular segment, helping both consumers and industry players make more informed decisions.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products within the Miscellaneous Home category that have experienced significant growth during the specified week. The sales figures vary across different products, with some showing remarkable increases in both sold count and GMV Gross Merchandise Volume. The growth trends also differ, with some products having extremely high percentage growth rates like the 50*137cm Sofa Repair Patch with a 98.08% GMV qoq Quarter over Quarter growth, while others have more moderate yet still notable growth such as the Foldable Automatic Umbrella with a 21.14% GMV qoq growth.

Detailed Analysis

50*137cm Sofa Repair Patch

The 50*137cm Sofa Repair Patch, which is a self-adhesive leather repair patch tape suitable for various furniture items like sofas, car seats, and office chairs, had a sold count of 529 during the week. Its GMV reached 1.01万, with an astonishing 98.08% GMV qoq growth. This significant growth could potentially be attributed to several factors. Firstly, the need for furniture repair is a common occurrence, and having an easy-to-use and cost-effective solution like this patch is appealing to consumers. Secondly, it might have received increased visibility on TikTok through user-generated content or targeted marketing campaigns, leading to more purchases.

Automatic Folding UV-protection Umbrella

The Automatic Folding UV-protection Umbrella, a portable rainproof umbrella with a loop buckle suitable for most weather conditions and designed for both men and women, had a sold count of 434. Its GMV was 3055.36, with a 29.36% GMV qoq growth. The growth of this product could be due to its practical features such as UV protection and automatic folding mechanism, which are highly desirable in an umbrella. Additionally, its marketing on TikTok might have targeted the right audience, those who are frequently outdoors and in need of reliable weather protection.

Foldable Automatic Umbrella

The Foldable Automatic Umbrella, with a ring buckle, windproof and reinforced design, and suitable for outdoor travel, especially for women, had a sold count of 477. Its GMV was 9559.08, with a 21.14% GMV qoq growth. The popularity of this umbrella could stem from its combination of functionality and style. It offers protection from the sun and wind, which is crucial for outdoor activities, and its design might be more appealing to the female demographic, who are often targeted in the marketing of such products on TikTok.

Portable Cigarette & Lighter Case

The Portable Cigarette & Lighter Case, a cigarette storage box without a lighter, designed for use in various settings like the living room, bedroom, office, and outdoor, had a sold count of 200. Its GMV was 1278, with a 6.29% GMV qoq growth. The growth of this product might be related to its convenience for smokers who want to keep their cigarettes organized. However, compared to the other products, its growth rate is relatively lower, which could imply that it has a more niche market or that it hasn't received as much exposure on TikTok as the other items.

Summary

Overall, the Miscellaneous Home category on TikTok US during the week of 2025/01/12 - 2025/01/18 shows a vibrant and growing market for various products. Key factors influencing the market performance include product functionality, design, and the effectiveness of marketing on TikTok. For industry practitioners, it is recommended to focus on highlighting the unique features of their products, leveraging TikTok's platform for targeted marketing, and creating engaging content to increase product visibility. This will help capture the attention of consumers and drive further growth in this competitive market segment.