Introduction

The data presented here is sourced from the TikTok US market for the week of 01/12 - 01/18 2025, focusing on the skincare category. This data is crucial as it provides insights into the products that are gaining significant traction among consumers on the platform. It helps both consumers to stay updated on popular skincare items and market players to understand the trends and performance of different products.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of skincare products that have experienced rapid growth during the specified week. The sold count varies widely among the products, with some like the Perfect Puck'r Hydrating Lip Care Duo recording a sold count of 3173, while others like the Embryolisse Lait-Crème Concentré Nourishing Daily Moisturizer had a relatively lower sold count of 462. The GMV Gross Merchandise Volume also shows significant differences, with the Organic Grass-Fed Beef Tallow Balm with Raw Honey achieving a GMV of 29.82万, while the Embryolisse product had a GMV of 3918.24. The growth rates, measured by GMV QoQ Quarter on Quarter, are quite impressive for most of the products, indicating a healthy and growing market for skincare on TikTok US.

Detailed Analysis

Perfect Puck'r Hydrating Lip Care Duo

This product had a sold count of 3173 and a remarkable GMV QoQ growth rate of 500.95%. The high growth could be attributed to several factors. Firstly, lip care is a popular segment within skincare, especially during the winter months when lips tend to get dry. The duo packaging might also be appealing to consumers as it offers more value for money. Additionally, effective marketing on TikTok, perhaps through engaging video content showcasing the benefits of the product, could have contributed to its popularity.

Fenty Skin Shimmer N Spice Warm Cinnamon Shimmering Lip Mask + Mini Body Cream Limited Edition Duo

With a sold count of 1049 and a GMV QoQ growth rate of 344.49%, this limited edition duo from Fenty Skin has clearly caught the attention of TikTok users. The brand's popularity, combined with the unique shimmering lip mask and the added bonus of a mini body cream, likely drove its sales. The limited edition aspect also creates a sense of exclusivity, motivating consumers to purchase before it runs out.

BLANQUEACUL0S | AZUCAR GLOW BLANQUEADOR Y EXFOLIANTE

This product had a sold count of 848 and a GMV QoQ growth rate of 222.2%. Its success might be due to its exfoliating and brightening properties, which are highly sought after in skincare. If the brand has effectively communicated these benefits on TikTok through user testimonials or before-and-after videos, it could have led to increased interest and sales.

CLEANSING HERBAL SOAP - Cleansing Soap for All Skin Types

The CLEANSING HERBAL SOAP had a sold count of 1602 and a GMV QoQ growth rate of 186.07%. Its appeal could lie in its versatility, being suitable for all skin types. This makes it a convenient choice for consumers who may have different skin concerns or who share the product within a household. Clear and informative marketing on TikTok about its natural ingredients and gentle cleansing properties might have also contributed to its growth.

Summary

The skincare market on TikTok US during the week of 01/12 - 01/18 2025 shows a vibrant and growing landscape. Key factors influencing the market performance include effective marketing strategies on the platform, such as engaging video content and highlighting product benefits. The popularity of specific product segments like lip care and exfoliating products also plays a role. For industry practitioners, it is recommended to focus on creating unique and appealing product offerings, leveraging the power of TikTok's marketing tools to showcase products effectively, and staying attuned to consumer preferences and trends to stay competitive in this dynamic market.