Introduction

The data presented here focuses on the Fabrics & Sewing Supplies category within the TikTok U.S. market for the week of 2025/01/12 - 2025/01/18. The source of this data is not clearly specified other than being related to the market analysis of this particular category on TikTok U.S. This data is significant as it provides insights into the consumer preferences and market trends within the realm of fabrics and sewing supplies, which can be valuable for both consumers looking for popular products and industry practitioners aiming to understand the market dynamics better.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products within the Fabrics & Sewing Supplies category. We have products like Zipper Slider for Summer Clothes, Stitchy 2.0, Self-threading Needle Set, and 5pcs Drawstring Threader. In terms of sales, the number of units sold varies. For example, the Stitchy 2.0 had 1113 units sold, while the 5pcs Drawstring Threader had 478 units sold. The GMV Gross Merchandise Volume also shows different figures, with the Zipper Slider for Summer Clothes having a GMV of 810.6 and the Stitchy 2.0 having a much higher GMV of 3.21万 converted to a standard numerical value for better comparison. The growth trends are also quite interesting, with some products showing significant growth rates like the Zipper Slider for Summer Clothes with a 144.58% GMV qoq Quarter-on-Quarter growth, while others like the 5pcs Drawstring Threader had a relatively low growth rate of 0.12%.

Detailed Analysis

Zipper Slider for Summer Clothes

The Zipper Slider for Summer Clothes had a sold count of 772 and a GMV of 810.6 with an impressive 144.58% GMV qoq growth. This could potentially be due to the seasonality factor, as it is specifically designed for summer clothes. Consumers might be preparing for the upcoming summer season and thus purchasing these zipper sliders for any necessary repairs or replacements on their summer garments. Additionally, the price point of this product might be attractive enough to drive sales, making it a popular choice among those in need of sewing accessories related to zippers.

Stitchy 2.0

Stitchy 2.0 had 1113 units sold and a GMV of 3.21万 converted to a standard numerical value for analysis. With a 15.56% GMV qoq growth, it seems to be a popular choice among consumers. Its unique selling proposition of being able to alter clothing instantly with 1000 micro stitches and serving as an at-home alterations and wardrobe assistant might be the key factors driving its sales. Consumers are likely attracted to the convenience and functionality it offers, allowing them to update their wardrobes without having to visit a professional tailor.

Self-threading Needle Set

The Self-threading Needle Set with 30pcs/set had a sold count of 693 and a GMV of 589.05 with a 9.16% GMV qoq growth. This product's popularity could be attributed to its multi-purpose nature and the convenience of having a wooden needle case. It caters to the basic sewing needs of households, making it a staple in the sewing supplies collection of many consumers. The reasonable price and the ease of use due to the self-threading feature might also contribute to its consistent sales.

5pcs Drawstring Threader

The 5pcs Drawstring Threader had a sold count of 478 and a GMV of 319.1 with a 0.12% GMV qoq growth. While its growth rate is relatively low compared to the other products, it still holds a place in the market. It is likely used as a replacement tool for hoodie strings or for other DIY sewing projects related to drawstrings. The stainless steel construction might offer durability, but perhaps the market for such a specific tool is not as large as that of the other more versatile sewing supplies, resulting in a slower growth rate.

Summary

Overall, the Fabrics & Sewing Supplies industry within the TikTok U.S. market for the week of 2025/01/12 - 2025/01/18 shows a dynamic landscape. Key factors influencing the market performance include seasonality, unique selling propositions of products, convenience, and price. For industry practitioners, it would be advisable to focus on products that offer unique features like the instant alterations of Stitchy 2.0 or the convenience of self-threading needles. Additionally, considering the season and promoting products accordingly, such as summer-related sewing accessories like the Zipper Slider for Summer Clothes during the appropriate season, can help drive sales. Understanding the consumer needs for basic sewing supplies like the Self-threading Needle Set and catering to the DIY market with products like the 5pcs Drawstring Threader can also contribute to a successful presence in this market segment.