Introduction

The data presented here is sourced from Amber for the week of 2025/01/12 - 2025/01/18. This data on the best-selling stores on TikTok U.S. holds significant importance for both consumers and the market. For consumers, it can help them identify popular and reliable stores. For the market, it provides insights into the performance of different stores, which can be used to analyze trends and make strategic decisions.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling stores on TikTok U.S. during the week of 2025/01/12 - 2025/01/18. Some stores have relatively high sales numbers like LinReve with 319.5, while others have much lower figures such as Boho Bella with 0 sales. Growth trends also vary significantly, with some stores experiencing significant declines like Cords Club with a -61.89% growth rate, while others like TELOS LEMURIA have a 0% growth rate, indicating a stable sales situation.

Detailed Analysis

LinReve

LinReve had a sales figure of 319.5 during the week. However, it also had a significant decline in growth rate of -31.58%. The average price per item was $26.63, and it had a relatively high market share of 67.76% with a unique identifier of 7495151536441887212. The decline in growth rate could potentially be due to various factors. It could be that competitors have emerged with similar products at more attractive prices, or perhaps there was a change in consumer preferences that LinReve did not adapt to quickly enough. Maybe their marketing strategies on TikTok need to be reevaluated to regain momentum in sales growth.

Cords Club

Cords Club had a sales figure of 76.5 but a very sharp decline in growth rate of -61.89%. With an average price of $25.50 and a market share of 16.22% identifier: 7495195973375986458, the reasons for this decline could be related to issues such as product quality concerns that might have spread among consumers on TikTok. Or perhaps their advertising campaigns did not resonate well with the target audience during this week, leading to a drop in sales and a significant negative impact on growth.

TELOS LEMURIA

TELOS LEMURIA had a sales figure of 67 with a 0% growth rate. The average price per item was $67.00, and it had a market share of 14.21% identifier: 7495535822803208327. The stable growth rate could imply that they have a consistent customer base that is satisfied with their products. However, they might want to consider strategies to increase their market share further, such as offering discounts or collaborating with popular TikTok influencers to boost visibility and potentially increase sales.

deideas

deideas had a sales figure of 5 with a 0% growth rate. With an average price of $5.00 and a market share of 1.06% identifier: 7495320659042929228, it seems to have a relatively small presence on TikTok U.S. during this week. To grow, they could focus on improving their product offerings, enhancing their store's visual appeal on TikTok, and engaging more actively with customers through comments and live streams.

Wrapping Rappers

Wrapping Rappers had a sales figure of 3.5 with a 0% growth rate. The average price per item was $3.50 and it had a market share of 0.74% identifier: 7495189927358138610. They might need to explore more creative marketing approaches on TikTok to stand out from the competition and increase their sales. This could include creating engaging video content that showcases their products in an interesting way.

Summary

The overall TikTok U.S. market for best-selling stores in week 02 of 2025 is characterized by a mix of growth, decline, and stability among different stores. Key factors influencing market performance include pricing, consumer preferences, and the effectiveness of marketing strategies on TikTok. For industry practitioners, it is recommended to closely monitor these factors. Stores experiencing decline should reevaluate their strategies, whether it's adjusting prices, improving product quality, or enhancing their marketing efforts on TikTok. Those with stable or growing sales should look for ways to further expand their market share, such as through collaborations or offering unique promotions.