Introduction

The data presented here focuses on the Home Decor category on TikTok in the U.S. market during the week of 2025/01/12 - 2025/01/18. The source of this data is TikTok's analytics, which provides valuable insights into the performance of various stores within this category. Understanding this data is crucial for both consumers looking for popular home decor options and for market players aiming to gauge their competitiveness.

Analysis and Conclusions

Data Overview

The data showcases a diverse range of sales figures, growth trends, and price points among the best-selling stores in the Home Decor category on TikTok U.S. during the specified week. Sales volumes vary significantly, from as high as 8.44万 Green Whisper Florist to as low as 2.7万 TANOFAR00. Growth rates also differ widely, with some stores experiencing substantial growth like Sumind Home with 133.65%, while others faced declines such as Perfect Choice store with -30.75%.

Detailed Analysis

Green Whisper Florist

Green Whisper Florist stands out with the highest sales volume of 8.44万 during the week. It also has a relatively healthy growth rate of 62.8%. With an average price of $14.99 and a conversion rate of 5.07%, it seems to have a good balance between pricing and attracting customers. The store's success could potentially be attributed to its appealing product range, effective marketing on TikTok, or a combination of both.

Glorious lighting

Glorious lighting recorded 6.91万 in sales with an impressive growth rate of 84.46%. Their average price is $4.79, which might be contributing to their high sales volume as it could be more affordable compared to some competitors. The large number of transactions 1.44万 indicates a strong customer base. Their marketing strategies on TikTok, perhaps highlighting the quality and variety of their lighting products, could be driving this success.

Zhen Wei lighting

Zhen Wei lighting had sales of 5.27万, but a relatively lower growth rate of 11.16%. With an average price of $14.42 and a conversion rate of 3.16%, it might need to reevaluate its marketing approach or product offerings. The large number of products 72 could potentially mean a wider selection but might also require better curation to boost sales further.

Love U Gift

Love U Gift had sales of 4.67万 and a growth rate of 35.73%. With an average price of $7.80 and a conversion rate of 2.8%, it appears to be performing moderately well. Its success could be due to its unique gift offerings in the home decor segment, which might be appealing to TikTok users looking for something special for their homes or to give as gifts.

Sumind Home

Sumind Home witnessed remarkable growth of 133.65% with sales of 4.45万. Their average price is $16.58, and with a conversion rate of 2.67%, they seem to have found a niche in the market. Their growth could be attributed to innovative product designs, effective use of TikTok's marketing features, or a combination of both.

Joymaking

Joymaking had sales of 4.37万 and a growth rate of 71.43%. With an average price of $28.30 and a conversion rate of 2.62%, it targets a perhaps more niche or higher-end market segment. Their success might be due to offering high-quality, luxury home decor items that appeal to a specific group of TikTok users.

GreatDecor

GreatDecor had sales of 3.92万 and a growth rate of 37.91%. With an average price of $24.42 and a conversion rate of 2.35%, it is another player in the mid to higher price range market. Their performance could be influenced by factors such as product quality, brand reputation, and marketing efforts on TikTok.

Perfect Choice store

Perfect Choice store had a decline in sales with -30.75% and sales volume of 2.95万. With an average price of $61.13 and a conversion rate of 1.77%, the high price point might be a deterrent for many customers. They may need to consider adjusting their pricing strategy or enhancing their marketing to attract more customers on TikTok.

LANGSHI LIVE

LANGSHI LIVE had sales of 2.73万 with a negative growth rate of -7.71%. With an average price of $5.45 and a conversion rate of 1.64%, they might need to focus on improving their product offerings or marketing campaigns to reverse the decline. Their relatively low price could be an advantage if they can effectively communicate the value of their products to TikTok users.

TANOFAR00

TANOFAR00 had sales of 2.7万 with a significant decline of -43.35%. With an average price of $8.20 and a conversion rate of 1.62%, they clearly face challenges. They may need to reevaluate their entire business strategy, from product selection to marketing, to regain competitiveness on TikTok.

Summary

In conclusion, the Home Decor category on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 shows a highly competitive landscape. Key factors influencing store performance include pricing, product variety, marketing strategies on TikTok, and the ability to adapt to changing consumer demands. For industry practitioners, it is essential to closely monitor these factors. Stores with high growth rates like Sumind Home and Glorious lighting can serve as examples of effective marketing and product positioning. On the other hand, those facing declines such as Perfect Choice store and TANOFAR00 need to make strategic adjustments to stay competitive in this dynamic market.