Gloda Insights: TikTok US Week 02 Home Organizers Market Trend Analysis
TikTok Home Organizers US Market Cross-border E-commerce
2025-02-03 07:08:21 released 37
Introduction
In the global consumer landscape, the Home Organizers market has been gaining significant importance. With
people's increasing focus on tidiness and efficient use of living spaces, the demand for home organizers has
been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It
provides a vast reach to a diverse audience, allowing brands and merchants to showcase their home organizer
products in an engaging and creative manner, thus tapping into the growing market potential.
Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the Home
Organizers market in the US has witnessed substantial growth. The market size has been expanding steadily,
driven by factors such as changing consumer lifestyles, increasing homeownership, and a growing awareness of
the benefits of organized living spaces. Consumer demand has also been evolving, with a preference for
multifunctional, space-saving, and aesthetically pleasing home organizer products. This trend is reflected in
the variety of products available in the market, ranging from closet organizers to kitchen storage solutions.
Sales Situation of the Specific Category
On TikTok Shop in the US during week 02, the Home Organizers category showed interesting sales performance.
The top-selling products included items like the "chicken block pillow Plush fills animal toys, theme party
decoration, Mother's Day, gift, will be praised Dinosaur Nugget Dinosaur Chicken dinosaur nugget dino stuffie
dino chicken nugget pillow plush Dinosaur Shaped Plush Toy Pillow" with a sold count of 5084 and a significant
gmv qoq growth of 659.94%. Another popular product was the "Baseball Cap Organizer, Wall Hat Rack, Hat Storage
Display Holder, Holds Up to 10 Hats, Suitable for Door, Bedroom, Closet hanging minimalist Smooth Hangable"
with 3810 units sold and a 122.36% gmv qoq growth. The popularity of these products can be attributed to their
unique designs, functionality, and the effective marketing strategies employed by the sellers on TikTok. The
engaging video content featuring these products has likely attracted a large number of customers, leading to
increased sales.
Brand Case Analysis of the Specific Category
Among the top-performing brands in the Home Organizers market on TikTok in the US during week 02, VTOPMART-TT
stood out with a gmv of $23.46 million and a 4.3% gmv qoq growth, selling 5208 units. Their success could be due
to their wide range of products and effective marketing on the platform. Another notable brand was LYLA
FAMILY, which had a gmv of $5.91 million and a remarkable 43.61% gmv qoq growth, selling 1715 units. They might
have capitalized on their unique product offerings and engaging TikTok content to drive sales. These brands
have demonstrated the importance of having a strong presence on TikTok, leveraging its features to connect
with customers and boost their business within the Home Organizers market.
Conclusion
Overall, the Home Organizers market on TikTok in the US during week 02 showed promising trends. The growth in
sales of various products and the success of certain brands indicate the potential for cross-border merchants
in this category. To succeed, merchants are recommended to focus on product innovation, creating engaging
TikTok content, and understanding the evolving consumer demands. Looking ahead, the market is expected to
continue growing, with an increasing emphasis on sustainable and smart home organizer solutions.
