Introduction

The market for Dog & Cat Accessories has been witnessing significant growth in the global consumer landscape. With the increasing number of pet owners and their growing inclination to pamper their furry friends, this category has become a lucrative segment. TikTok, in the US region, has emerged as a powerful platform with its unique advantages. It offers a vast reach, engaging content formats, and a highly interactive user base, making it an ideal space for promoting and selling Dog & Cat Accessories.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Dog & Cat Accessories market in the US has been expanding steadily. The market size has seen a consistent upward trend, driven by factors such as the rising pet adoption rate and the increasing awareness of pet care. Consumer demand has also been evolving, with a shift towards more innovative and functional accessories. For instance, there is a growing preference for accessories that not only enhance the appearance of pets but also contribute to their well-being and comfort.

Sales Situation of the Specific Category

On TikTok Shop in the US during week 02, the Dog & Cat Accessories category exhibited diverse sales performance. The GMV Gross Merchandise Volume for the week was $652,600, with a quarter-on-quarter growth rate of 2.16%. The sold count was 35,900, showing an 8.03% increase qoq. The average price of the sold items was $18.16.

Some of the top-selling products included the "NPS 2024 Release Dog Bark Deterrent Device" with 2,333 units sold and a GMV of $75,500, though it experienced a -25.02% qoq decline in GMV. The "Freezball" was another popular item, with 2,141 units sold and a GMV of $29,300, showing a 19.13% qoq growth in GMV. The popularity of these products can be attributed to their functionality, novelty, and the effective marketing strategies employed by the sellers on TikTok.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Dog & Cat Accessories market on TikTok US during week 02, NPS Pets USA had a GMV of $92,200 with 2,841 units sold. However, it faced a -21.2% qoq decline in GMV. Jugbow US also had a significant presence with a GMV of $66,000 and 1,304 units sold, experiencing a -14.41% qoq decline in GMV. Freezbone, on the other hand, showed strong growth with a GMV of $43,100 and 2,870 units sold, achieving a 32.8% qoq growth in GMV.

These brands have been leveraging various strategies such as creating engaging video content featuring their products in action, collaborating with popular video bloggers, and offering attractive discounts and deals. For example, Freezbone's growth could be attributed to its aggressive marketing campaigns and the unique features of its products that appealed to a wide range of pet owners.

Conclusion

Overall, the Dog & Cat Accessories market on TikTok in the US during week 02 showed a mix of growth and decline among different products and brands. The market trends indicate a continued demand for innovative and functional accessories, with consumers being highly influenced by engaging content on TikTok.

For cross-border merchants, it is advisable to focus on product innovation, collaborate with popular video bloggers to increase brand visibility, and offer competitive pricing. Looking ahead, the market is expected to grow further as the pet ownership trend continues to rise and TikTok's user base expands. Merchants should stay updated with the latest market trends and adapt their strategies accordingly to succeed in this competitive landscape.