Introduction

The data presented here focuses on the makeup category within the TikTok U.S. market during the week of 01/05 - 01/11, 2025. The source of this data is not specified in the given information, but it provides valuable insights into the performance of various makeup stores on TikTok. Understanding these trends is crucial for both consumers looking for popular makeup products and for the market players aiming to strategize and improve their sales.

Analysis and Conclusions

Data Overview

The data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling makeup stores on TikTok U.S. during the specified week. Some stores experienced significant growth, while others faced declines. The price of products also varied widely, indicating different market segments and consumer preferences.

Detailed Analysis

Tarte Cosmetics

Tarte Cosmetics had sales amounting to 67.89万 with a decline of -15.39%. The number of units sold was 2.09万. With 157, 86, and 589 in different metrics presumably related to different product lines or sales channels, and an average price of $32.53. The growth rate was 8.89%. The decline in sales could potentially be due to various factors such as increased competition, changes in consumer preferences, or ineffective marketing strategies during this week.

SACHEU Beauty

SACHEU Beauty had sales of 53.2万 with a steeper decline of -22.8%. They sold 4.01万 units. With only 4, 2, and 268 in related metrics and an average price of $13.26 and a growth rate of 6.97%. The significant drop in sales might be attributed to factors like new competitors emerging with similar products at more attractive prices or a shift in consumer focus towards other brands.

KimChi Chic Beauty

KimChi Chic Beauty recorded sales of 44.59万 with a -23.47% decline. They sold 2.63万 units. With 121, 78, and 361 in relevant metrics, an average price of $16.98, and a growth rate of 5.84%. Similar to the above, possible reasons for the decline could include changes in marketing effectiveness or the introduction of more appealing alternatives in the market.

LYS Beauty

LYS Beauty stood out with sales of 29.54万 and a remarkable growth of 24.2%. They sold 1.23万 units. With 47, 37, and 238 in related metrics, an average price of $23.93, and a growth rate of 3.87%. The growth could be due to successful marketing campaigns, new product launches that caught the consumers' attention, or simply better meeting the current consumer demands compared to competitors.

MAANGE Beauty Tool

MAANGE Beauty Tool had sales of 29.23万 with a -27.52% decline. They sold 1.99万 units. With 436, 178, and 344 in related metrics, an average price of $14.68, and a growth rate of 3.83%. The decline might be because of issues like product quality concerns raised by consumers, or a lack of innovation compared to other beauty tools in the market.

uCoolMe Lashes

uCoolMe Lashes had sales of 28.07万 with a -2.63% decline. They sold 1.01万 units. With 38, 37, and 114 in related metrics, an average price of $27.80, and a growth rate of 3.68%. The small decline could potentially be due to minor factors such as a less effective social media presence during this particular week or a slight shift in consumer preference towards other lash products.

Forever Bloom skincare

Forever Bloom skincare had sales of 20.46万 with a 2.69% growth. They sold 5487 units. With 5, 4, and 193 in related metrics, an average price of $37.28, and a growth rate of 2.68%. The growth could be attributed to factors like effective skincare formulations that are gaining popularity, or targeted marketing towards a specific segment of consumers who are interested in high-quality skincare products.

Genius Beauty

Genius Beauty had sales of 16.65万 with a -1.13% decline. They sold 6059 units. With 29, 26, and 48 in related metrics, an average price of $27.48, and a growth rate of 2.18%. The decline might be due to a combination of factors such as not keeping up with the latest trends in the makeup industry or facing stronger competition from other similar brands.

The Pink Lily

The Pink Lily had sales of 11.34万 with a 3.2% growth. They sold 1.54万 units. With 47, 42, and 59 in related metrics, an average price of $7.35, and a growth rate of 1.49%. The growth could be because of its affordability and appeal to a wide range of consumers, or successful marketing strategies that have increased its visibility on TikTok.

Westmore Beauty

Westmore Beauty had sales of 11.09万 with an astonishing 281.08% growth. They sold 1893 units. With 21, 12, and 108 in related metrics, an average price of $58.58, and a growth rate of 1.45%. The huge growth could be due to a unique product offering, a highly effective marketing campaign that went viral on TikTok, or simply being discovered by a new segment of consumers who were previously unaware of the brand.

Summary

The makeup market on TikTok U.S. during the week of 01/05 - 01/11, 2025, was a mix of both growth and decline for different stores. Key factors influencing market performance include marketing strategies, product quality, price points, and the ability to meet consumer demands. For industry practitioners, it is recommended to closely monitor consumer trends, invest in effective marketing campaigns, continuously improve product quality, and offer competitive price points to stay ahead in this competitive market.