Introduction

The data presented here focuses on the Pre-Owned category within the TikTok US market for the week of 2025/01/05 - 2025/01/11. The source of this data provides valuable insights into the performance of various stores operating in this niche. Understanding this data is crucial for both consumers looking for quality pre-owned items and market players aiming to optimize their strategies.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance among the best-selling stores in the Pre-Owned category on TikTok US during the specified week. The GMV Gross Merchandise Volume varies significantly from store to store. For instance, plug - shop tech had a GMV of 3.45万 with a 5.1% QoQ Quarter over Quarter growth, while Gaby's Bags had a GMV of 5399 with a -44.25% QoQ change. The sold count also differs, with some stores like plug - shop tech selling 89 items and others like Lola Saratoga selling only 2 items. The average price per item ranges from $388.04 at plug - shop tech to $3495.00 at Lola Saratoga.

Detailed Analysis

plug - shop tech

With a relatively high GMV of 3.45万 and a moderate 5.1% QoQ growth, plug - shop tech seems to have a consistent customer base. The sold count of 89 items indicates a decent level of popularity. The average price of $388.04 might suggest that they offer a range of products at a more accessible price point compared to some of the other stores, which could be contributing to their sales volume.

Luxury Lookbook US

Luxury Lookbook US had a GMV of 1.09万 with an astonishing 309.85% QoQ growth. Despite selling only 8 items, their high average price of $1357.13 indicates that they likely deal in high-end luxury pre-owned items. The significant growth could be due to a successful marketing campaign on TikTok, targeting a niche audience interested in luxury goods.

LAW DIVINE LUX

LAW DIVINE LUX had a GMV of 1.06万 but experienced a -17.76% QoQ decline. Selling 11 items with an average price of $962.36, the decline could be attributed to various factors such as increased competition, changes in consumer preferences, or ineffective marketing strategies.

Designer Lux LB

Designer Lux LB had a GMV of 8046 with a remarkable 184.01% QoQ growth. Selling 10 items with an average price of $804.60, their growth might be due to offering trendy designer pre-owned products that are in high demand among TikTok users.

Lola Saratoga

Lola Saratoga had a GMV of 6990 with an extremely high 439.77% QoQ growth, despite selling only 2 items. Their high average price of $3495.00 suggests they focus on very high-end, perhaps rare, pre-owned items. The growth could be a result of effective targeting of a specific, high-spending customer segment on TikTok.

LuxuryRebirthUSA

LuxuryRebirthUSA had a GMV of 6886 with a 392.21% QoQ growth. Selling 5 items with an average price of $1377.20, they likely deal in luxury pre-owned items. The growth could be due to a combination of factors such as quality products, good marketing, and targeting the right audience on TikTok.

ReunitedLuxury-preownedbagsxyz

ReunitedLuxury-preownedbagsxyz had a GMV of 6307 with a 34.68% QoQ growth. Selling 5 items with an average price of $1261.40, their consistent growth might be attributed to building a loyal customer base and offering reliable pre-owned bags.

Pineapple Luxury

Pineapple Luxury had a GMV of 6007 with a 91.92% QoQ growth. Selling 10 items with an average price of $600.70, they seem to offer a range of pre-owned luxury items at a more affordable price point, which could be driving their growth on TikTok.

Gaby's Bags

Gaby's Bags had a GMV of 5399 with a -44.25% QoQ decline. Selling only 3 items with an average price of $1799.67, the decline could be due to factors like not adapting to changing consumer preferences or facing tough competition from other stores offering similar products.

Melissa Loves Bags

Melissa Loves Bags had a GMV of 5396 with a 35% QoQ growth. Selling 8 items with an average price of $674.50, their growth might be a result of offering a variety of bags at a relatively affordable price, along with effective marketing on TikTok.

Summary

The Pre-Owned market on TikTok US during the week of 2025/01/05 - 2025/01/11 shows a dynamic landscape. Key factors influencing store performance include pricing, product range, marketing strategies, and the ability to target the right audience on TikTok. Stores that offer a diverse range of products at different price points, along with effective marketing campaigns, tend to experience growth. For industry practitioners, it is essential to continuously monitor consumer preferences, adapt to market changes, and optimize their marketing efforts on TikTok to stay competitive in this vibrant market.