Introduction

The data presented here focuses on the Cutlery & Tableware category on TikTok U.S. during the week of 2025/01/05 - 2025/01/11. The source of this data provides valuable insights into the market trends and consumer preferences within this specific segment. Understanding this data is crucial for both consumers looking for the latest and most popular products and for market players aiming to stay ahead in this competitive arena.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products within the Cutlery & Tableware category that have experienced significant growth during the specified week. The sold count, which indicates the number of units sold, varies widely among the products. For instance, the Portable Insulated Food Lunch Container Set had a sold count of 3364, while the Black Friday Deals Electric Lunch Box had a relatively lower sold count of 244. The GMV Gross Merchandise Volume, which represents the total value of merchandise sold, also shows a broad spectrum. The Vancasso Boho Chic Dinnerware Set for 6 had a GMV of 3.33万, while the MIUVA Ramen Cooker had a GMV of 5931.06. Additionally, the GMV QoQ Quarter-on-Quarter growth rates differ significantly, with some products like the Sweets Kitchen Accessories Ramen Bowl Set showing an impressive 125.16% growth, while others like the Wooden Bread Slicer had a more modest 18.58% growth.

Detailed Analysis

Portable Insulated Food Lunch Container Set

This product had a sold count of 3364 and a GMV of 13万 with a GMV QoQ growth rate of 117.66%. Its popularity could be attributed to its practicality. It comes as a set including 3 lunch boxes and 1 insulated bag, making it suitable for both adults and kids. The mention of it being a great Christmas Gift Ideas and Stocking Stuffers might have also contributed to its high sales, as it caters to the gifting season demand.

MIUVA Ramen Cooker

There are two entries related to the MIUVA Ramen Cooker in the data. The first one had a sold count of 594 and a GMV of 5931.06 with a 103.05% GMV QoQ growth. The second one had a sold count of 2113 and a GMV of 2万 with a 20.9% GMV QoQ growth. The cooker's appeal likely lies in its convenience for college dorm rooms and apartments, being microwave-safe and BPA-free. The Black Friday Deals tag for the second entry might have boosted its sales during that period.

Vancasso Boho Chic Dinnerware Set for 6

With a sold count of 350 and a GMV of 3.33万 and a 96.71% GMV QoQ growth, this dinnerware set's colorful and stylish design could be the key factor behind its success. It offers a unique aesthetic that stands out in the market, attracting consumers who are looking for something different for their dining table.

Summary

Overall, the Cutlery & Tableware market on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 showed a vibrant picture. Key factors influencing the market performance include product functionality, gifting appeal, and unique design. For industry practitioners, it would be advisable to focus on these aspects. For example, highlighting the practical uses of products like lunch containers and the convenience of items like ramen cookers. Also, leveraging gifting seasons by marketing products as ideal gifts. And finally, investing in creating products with eye-catching designs to attract consumers in this competitive market.