Introduction

The data presented here focuses on the fast-growing perfume products in the U.S. market on TikTok during the week of 2025/01/05 - 2025/01/11. The source of this data is from relevant market analytics on TikTok. This information is of great significance as it provides insights into the preferences and purchasing behaviors of consumers in the perfume market, which can be extremely valuable for both consumers looking for popular scents and market players aiming to strategize their product offerings and marketing efforts.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of perfume products with varying sales figures and growth trends. The sold count of the products ranges from as low as 12 for RawChemistry Raw A Infused Cologne to as high as 1270 for Armaf Club De Nuit Woman 3.6 oz Eau de Parfum. The GMV Gross Merchandise Volume also varies significantly, from $3919.35 for YARA OIL by ARD AL ZAAFARAN 10ml oil Perfume to $10.86万 for Choco Musk - Eau De Perfume Natural Spray - 50 ml by Al-Rehab. The growth rates in terms of GMV QoQ Quarter on Quarter, although in this case it's week on week also show a wide spread, with some products experiencing extremely high growth like ROLL ON FRAGRANCE OIL- pick your favorite scent! with a 570.97% growth rate, while others have more moderate growth such as Atralia Elixir Arabian Fragrance for Men - 100ml with a 50.22% growth rate.

Detailed Analysis

Let's take a closer look at some of the specific products. The ROLL ON FRAGRANCE OIL- pick your favorite scent! had a sold count of 1667 and a remarkable GMV growth rate of 570.97%. This could potentially be due to its customizable nature where consumers can pick their favorite scent, appealing to a wide range of individual preferences. The Floral Marshmallow, Dossier, Women Perfume also had a significant growth rate of 424.16% with a sold count of 1410. Its combination of floral and sweet notes like marshmallow, neroli, and honeysuckle might be attracting a large number of female consumers. The Bundle Pack Choco Musk + Tooty Musk + Dalal + Soft - Perfume Spray by Al-Rehab had a more modest growth rate of 132.85% but still managed to have a sold count of 439. The bundle pack offering could be a factor here, providing value for money to consumers who want to try multiple scents from the brand. On the other hand, the RawChemistry Raw A Infused Cologne had a very low sold count of 12 and a growth rate of 44.96%. This could be due to its relatively niche market positioning as a falling love spray, which might not appeal to as wide an audience as the other more mainstream perfumes.

Summary

Overall, the perfume industry on TikTok in the U.S. during this week of 2025/01/05 - 2025/01/11 shows a vibrant and diverse landscape. Key factors influencing market performance include product features such as customizability as seen in the ROLL ON FRAGRANCE OIL, scent combinations like in the Floral Marshmallow perfume, and packaging options like bundle packs. Pricing also seems to play a role, as products with different price points are experiencing varying levels of success. For industry practitioners, it would be advisable to focus on understanding consumer preferences better, perhaps through market research and customer feedback. They could also consider offering more diverse product options such as customizable scents or bundle packs to attract a wider range of customers. Additionally, leveraging the power of TikTok for marketing through engaging videos and influencer collaborations can further boost the visibility and sales of their perfume products.