Introduction

The data presented here focuses on the home organizers category within the TikTok U.S. market for the week of 2025/01/05 - 2025/01/11. The source of this data provides valuable insights into the performance of various home organizer products, which is significant for both consumers looking for efficient organization solutions and the market players aiming to understand the trends and consumer preferences.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of home organizer products with varying sales figures, growth trends, and price ranges. From the data, we can see that different products have experienced different levels of success in terms of sold count and GMV Gross Merchandise Volume. Some products have shown remarkable growth rates, while others have more moderate increases.

Detailed Analysis

Multi Layer Hat Organizer for Baseball Caps

This product had a sold count of 848 and a GMV of 2.29万. It experienced a significant growth rate of 180.56%. The popularity of this hat organizer could be attributed to the increasing need for organized storage of baseball caps, especially among sports enthusiasts or those with a large collection of hats. Its functionality in providing a dedicated space for hat storage, whether in a closet, living room, or bedroom, likely contributed to its success.

4 Tier 5 Tier 6 Tier Shoe Rack Organizer

With a sold count of 933 and a GMV of 3.58万, and a growth rate of 148.28%, this shoe rack organizer has been quite popular. The demand for efficient shoe storage, especially in closets and entryways, is high. Its multiple tiers and the inclusion of an MDF top board for added stability and functionality might have attracted consumers looking for a durable and space-saving solution for their shoe collection.

Chicken Block Pillow Plush Fills Animal Toys

Although it might seem an unusual addition to the home organizers category, this product had a sold count of 669 and a GMV of 334.5 with a growth rate of 145.05%. It could be that its unique design as a dinosaur-shaped plush toy pillow serves both as a decorative item and a soft storage solution for small items. Its appeal might also lie in its versatility for use in theme parties, as a Mother's Day gift, etc.

Blue.Skin.Care gel-Lotion

This product had a sold count of 748 and a GMV of 4.11万 with a growth rate of 114.94%. While it's not a traditional home organizer in the sense of physical storage, it could be that consumers are using it as part of their bathroom or vanity organization, perhaps keeping it neatly on a shelf or in a cabinet. Its popularity might be due to its effectiveness in skin care and its packaging that makes it easy to store and access.

4PCS 5ML Refillable Perfume Atomizer Travel

With a sold count of 394 and a GMV of 2754.06 and a growth rate of 114.18%, this travel perfume atomizer is a popular choice. For travelers, having a compact and refillable perfume container is essential for staying fresh on the go. Its small size and portability make it an ideal addition to travel accessories, allowing for easy organization within a travel bag or suitcase.

4 Tiers Egg Holder for Fridge

This product had a sold count of 1088 and a GMV of 8007.68 with a growth rate of 111.87%. The need for organized egg storage in the fridge is common, and this automatic egg rolling rack with a capacity of 30 eggs provides a convenient solution. Its functionality in keeping eggs in an orderly manner and preventing them from cracking likely contributed to its high sales.

Overnight Oats Containers with Lids

With a sold count of 1113 and a GMV of 2.39万 with a growth rate of 102.52%, these overnight oats containers are popular. They offer a convenient way to store and prepare overnight oats, with the added features of folding spoons and divided compartments for fruit & nuts. Their use in storing Christmas Ornaments 2024 might also have added to their appeal, perhaps as a dual-purpose storage solution.

【Holiday Deals】San Dream Over Sink Rack

This kitchen over the sink dish drying rack had a sold count of 537 and a GMV of 1.92万 with a growth rate of 81.19%. The large space-saving design and its functionality as a dish drainer and utensil organizer make it a practical choice for kitchens. The mention of holiday deals might have also attracted consumers looking for a good bargain during the relevant period.

Electric Lunch Box, 80W Food Heater

With a sold count of 772 and a GMV of 2.1万 with a growth rate of 63.7%, this electric lunch box is a useful addition to home and office organization. It allows for convenient heating of food, especially for those on the go or at work. The inclusion of tableware and a lunch bag makes it a complete package for portable food heating and storage.

Leaf Shaped Soap Dish

This product had a sold count of 341 and a GMV of 580.08 with a growth rate of 46.85%. Its unique leaf-shaped design and functionality as a drain soap bar holder for bathrooms and kitchens make it an attractive option. However, its growth rate is relatively lower compared to some of the other products, perhaps due to its more niche application or competition from other soap dish designs.

Summary

The home organizers market on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 showed a vibrant picture with various products experiencing growth. Key factors influencing the market performance include functionality, design, and the ability to meet specific consumer needs such as storage for different items hats, shoes, eggs, etc., travel convenience, and food storage and heating. For industry practitioners, it would be advisable to focus on product innovation, highlighting unique features, and understanding the specific demands of consumers in different scenarios. This will help in creating products that are more likely to succeed in this competitive market.