Introduction

The data presented here focuses on the Haircare & Styling category on TikTok US for the week of 2025/01/05 - 2025/01/11. The source of this data provides valuable insights into the market trends and consumer preferences within this specific segment. Understanding this data is crucial for both consumers looking for the latest and most popular haircare and styling products, as well as for market players aiming to stay ahead in this competitive industry.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products in the Haircare & Styling category that have experienced significant growth during the week of 2025/01/05 - 2025/01/11. The sold count, which indicates the number of units sold, varies widely among the products. For example, the CEA Beauty Efficient Dandruff Comb for Women Men had a sold count of 4724, while the Dolahair Lace Glue for Wig Install had a sold count of 218. The GMV Gross Merchandise Volume, which represents the total value of goods sold, also shows a broad spectrum. The HALOVIDA INSTANT FRESH VOLUMZING HAIR DRY SHAMPOO had a GMV of 7.72万, whereas the Dolahair Lace Glue had a GMV of 1750.56. The GMV QoQ Quarter-on-Quarter growth rate of GMV percentages also differ significantly, with some products like the CEA Beauty comb showing a remarkable 480.41% growth, while others like the Dolahair Lace Glue had a 56.66% growth.

Detailed Analysis

CEA Beauty Efficient Dandruff Comb for Women Men

This product had an impressive sold count of 4724 and a GMV of 5.85万 with a staggering 480.41% GMV QoQ growth. The unique selling point of this comb could be its hollow teeth design for scalp massage and healthy hair growth. This feature might have attracted a large number of consumers who are looking for effective dandruff control along with hair growth benefits. The relatively affordable price compared to some other high-end haircare products could also be a factor contributing to its high sales volume.

Dream Coat For Curly Hair

With a sold count of 565 and a GMV of 1.36万 and a 114.83% GMV QoQ growth, the Dream Coat For Curly Hair seems to have a niche market. It likely targets consumers with curly hair who are seeking to enhance the appearance and manageability of their curls. The product's marketing and the effectiveness of its formula in taming curly hair could be the reasons behind its growth in sales.

2025 New Satin Bonnet with Tie Band for Sleeping

This double layer satin lined silk skin friendly bonnet for sleeping had a sold count of 794 and a GMV of 7979.7 with a 97.98% GMV QoQ growth. The popularity of this product can be attributed to the increasing awareness of hair protection during sleep. Consumers are realizing the importance of using satin or silk bonnets to prevent hair breakage and maintain the health of their hair, especially for those with natural curly hair.

Summary

The Haircare & Styling industry on TikTok US during the week of 2025/01/05 - 2025/01/11 shows a vibrant and diverse market. Key factors influencing the market performance include product features that address specific hair concerns such as dandruff control, curl management, and hair protection during sleep, effective marketing strategies that target the right consumer segments, and price points that are accessible to a wide range of consumers. For industry practitioners, it is recommended to focus on these key areas. Continuously innovate and improve product features to meet the evolving needs of consumers. Develop targeted marketing campaigns to reach the intended audience. And carefully consider pricing strategies to ensure competitiveness in the market.